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Global
Retail Media’s Next Evolution: Getting Into Content
Source: https://www.adweek.com/commerce/retail-medias-next-evolution-getting-into-content/
Goal: To sell creative services through branded content
Media: branded content, creative formats, retail media
Summary: Albertsons has launched its first branded content series called 'Rico’s Tacos' in collaboration with Procter & Gamble, using the retailer's data. This initiative is part of a broader trend among retail media sellers like Walmart and Instacart, who are expanding their offerings to include creative services and updated ad formats.
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