Brand Tracker

Welcome to the automated Brand Tracker diaries.

Media Week Awards winners 2026: Media Idea – Under £250k (Media Owner)

Campaign: Superman and Love Island

Source: https://www.campaignlive.co.uk/article/media-week-awards-winners-2026-media-idea-under-250k-media-owner/4ecn51r1dd3mn1jpr201rd4rc4

Goal: Promote a TV show

Summary: The campaign 'Superman and Love Island' by ITV for Warner Bros. won the gold award in the Media Idea category under £250k at the Media Week Awards 2026.

Norway

Done with Meta Ads: – Don’t Believe in the Effect

Brand: Parat Media

Campaign: Nationwide Campaign for Local Clubs

Source: https://www.kampanje.com/premium/ferdige-med-meta-annonser-tror-ikke-pa-effekten/1026183

Goal: Create awareness and pride around important jobs in editorial media.

Media: Editorially controlled media channels

Summary: Parat Media has launched a significant nationwide campaign focused on promoting local clubs and important jobs in editorially controlled media, avoiding social media advertising. After cutting all social media spending, the campaign achieved a 275% increase in new members in August compared to the previous year. The campaign utilized strategic placements in newspapers to engage professionals working behind the scenes in the media sector and celebrated the strength of their contributions.

editorial media media campaign membership growth

Italy

Advertising: Riso Gallo returns to TV with Bontà Pronte and Gallo Blond

Brand: Riso Gallo

Campaign: Bontà Pronte and Gallo Blond

Source: https://brand-news.it/brand/alimentari/food/pubblicita-riso-gallo-torna-in-tv-con-le-bonta-pronte-e-gallo-blond-firma-armando-testa/

Goal: Promote ready-to-eat rice products

Claim: Gallo dresses as a DJ to showcase versatility

Media: TV and digital channels, social media

Summary: Riso Gallo has launched a new advertisement for its ready-to-eat rice products, Bontà Pronte and Gallo Blond. Created by Armando Testa, the campaign features the iconic rooster character in an ironic narrative, highlighting the ease of meal preparation. It includes animation showing the Gallo as a DJ

advertising media campaign ready-to-eat rice products