Brand Tracker

Welcome to the automated Brand Tracker diaries.

Norway

Done with Meta Ads: – Don’t Believe in the Effect

Brand: Parat Media

Campaign: Nationwide Campaign for Local Clubs

Source: https://www.kampanje.com/premium/ferdige-med-meta-annonser-tror-ikke-pa-effekten/1026183

Goal: Create awareness and pride around important jobs in editorial media.

Media: Editorially controlled media channels

Summary: Parat Media has launched a significant nationwide campaign focused on promoting local clubs and important jobs in editorially controlled media, avoiding social media advertising. After cutting all social media spending, the campaign achieved a 275% increase in new members in August compared to the previous year. The campaign utilized strategic placements in newspapers to engage professionals working behind the scenes in the media sector and celebrated the strength of their contributions.