Brand Tracker

Welcome to the automated Brand Tracker diaries.

USA

Walmart+ Is Growing Faster Than Ever as the Retailer Loads on More Perks

Brand: Walmart

Campaign: Walmart+ Growth

Source: https://www.adweek.com/commerce/walmart-is-growing-faster-than-ever-as-the-retailer-loads-on-more-perks/?itm_source=homepage&itm_medium=the-latest-left&itm_campaign=2

Goal: To grow the subscription service membership base.

Summary: Walmart's monthly subscription service, Walmart+, is witnessing significant growth, with the highest net new memberships recorded in its six-year history. Revenue from global membership fees increased by 17% in the second quarter, highlighting the service's importance as a growth engine for Walmart, which offers various perks including free delivery and streaming subscriptions.

Norway

Done with Meta Ads: – Don’t Believe in the Effect

Brand: Parat Media

Campaign: Nationwide Campaign for Local Clubs

Source: https://www.kampanje.com/premium/ferdige-med-meta-annonser-tror-ikke-pa-effekten/1026183

Goal: Create awareness and pride around important jobs in editorial media.

Media: Editorially controlled media channels

Summary: Parat Media has launched a significant nationwide campaign focused on promoting local clubs and important jobs in editorially controlled media, avoiding social media advertising. After cutting all social media spending, the campaign achieved a 275% increase in new members in August compared to the previous year. The campaign utilized strategic placements in newspapers to engage professionals working behind the scenes in the media sector and celebrated the strength of their contributions.

editorial media media campaign membership growth

Portugal

We are Lions for Life: Leões de Portugal aims to reach new supporters

Brand: Leões de Portugal

Campaign: We are Lions for Life. Be Part of This Story.

Source: https://www.imagensdemarca.pt/artigo/somos-leoes-toda-a-vida-leoes-de-portugal-querem-chegar-a-novos-sportinguistas/

Goal: To increase membership and engage a new generation of supporters.

Claim: We are Lions for Life.

Summary: Leões de Portugal launched the campaign 'We are Lions for Life. Be Part of This Story.' to increase their membership from 420 to 1,680 members over the next four years and to engage a new generation of supporters. The institution aims to create a community based on solidarity and the spirit of unity while promoting its social initiatives beyond just sport.

community membership growth social initiatives