Welcome to the automated Brand Tracker diaries.
Pablo Blaya and Pere Escobar: ‘Technology can accelerate an idea, but it cannot give it truth’
Goal: To illustrate a universal insight related to the brand.
Claim: Only three photos and one word.
Media: Advertising campaigns
Summary: Pablo Blaya and Pere Escobar, creative writers and team leaders at Oniria, shared their successful campaigns from 2025, highlighting McDonald's 'Impacientes,' which captures a universal insight, and other notable projects emphasizing local identity and community involvement in Paraguay.
The Truck is the Goal, but Facebook Sells Everything That Happens Before It
Goal: To showcase Facebook as a platform that generates jobs, communities, and real-life experiences.
Claim: Find More Than What You’re Looking For
Media: Facebook Marketplace, social media
Summary: The campaign for Facebook, developed by Droga5, revolves around a narrative where a character named Gracie seeks to earn enough money for a truck through jobs found on the platform. The campaign illustrates how Facebook serves more than just ads, but rather creates opportunities and communities. The summer jobs theme is extended through related films and supplementary social media content, and also coincides with the 10th anniversary of Facebook Marketplace, highlighting its role in facilitating real-life connections.
Aer Lingus Celebrates 90th Anniversary with New Campaign
Source: https://www.adworld.ie/2026/06/18/aer-lingus-celebrates-90th-anniversary-with-new-campaign/
Goal: Celebrate 90 years of connection and community
Claim: You're Home
Media: TV, video, OOH, digital
Summary: Aer Lingus has launched a new campaign to celebrate its 90th anniversary and its role in connecting Ireland with the world. The campaign features large-format outdoor ads showcasing emotional reunions and includes a 60-second film that references the airline's famous 1980s campaign. It highlights the culture of family and community within Aer Lingus, featuring real cabin crew members.
Dok region odmara, Sarajevo živi punim advertising plućima!
Goal: Connect with the audience through shared values of joy, community, and enjoying life.
Claim: Poli ludi za filmom
Media: billboard campaign, outdoor advertising
Summary: Poli participated in the Sarajevo Film Festival to enhance the festival's atmosphere with their campaign 'Poli ludi za filmom.' They aimed to connect with the audience by promoting joy and community, supported by outdoor advertising and a special breakfast event for film crews. This campaign continues their current initiative of personalizing joy and fun, resonating with festival-goers’ love for culture and film.