Welcome to the automated Brand Tracker diaries.
People Like You – Dia
Source: https://hnonline.sk/dia/ludia-ako-vy
Goal: Raise awareness about community and inclusivity
Claim: People Like You
Summary: The campaign 'People Like You' by Dia focuses on showcasing the importance of community and inclusivity among people in Slovakia. It aims to encourage individuals to recognize and embrace those who are similar to them, promoting a sense of belonging.
Square Meters and TECHO: An Initiative That Transforms Donations into Square Meters for Housing Construction
Goal: To raise funds for housing construction through individual donations.
Claim: Each donation visualizes meters squared of housing.
Media: Digital platform, Mercado Pago
Summary: Metros² and TECHO Uruguay launched an initiative that translates donations into square meters for housing construction, linking contributions to TECHO's work in providing dignified housing. A digital platform shows donors how much their contributions equate to in square meters. All funds raised go to TECHO, and on November 27, a collaborative construction day will take place in Barros Blancos, involving community participation.
THE WADI gives UAE landscapes a voice with ‘Return Within’
Source: https://campaignme.com/the-wadi-gives-the-uaes-landscapes-a-voice-with-return-within/
Goal: To create a sensory experience connecting people to nature and a sense of belonging.
Claim: Return Within
Media: Social media, large-scale launch event
Summary: THE WADI has launched the 'Return Within' campaign, focusing on a nature-led philosophy inspired by the UAE's landscapes. The campaign aims to invite people to reconnect with nature and foster inner calm through a unique soundtrack created from natural sounds recorded across the UAE. By emphasizing the emotional connection to the land, the campaign seeks to establish a deeper sense of belonging and connection to UAE heritage.
Mercado do Bolhão celebrates four years of new life with a campaign dedicated to the ‘people’ who build it
Goal: To honor the people who are part of its history
Claim: Bolhão. In the heart.
Media: social media, mupis, graphics, photography, video, text
Summary: The Mercado do Bolhão marks four years since its reopening with a campaign centered on the people who bring life to the market. Acknowledged by Paulo Felipe Mangerotti from GO Porto, the initiative celebrates the market's identity and the teams that have contributed to its development across various media. The campaign emphasizes the connection to the city of Porto and honors those who have been part of its story since day one.
Ben & Jerry’s launches ice cream in collaboration with refugee entrepreneurs
Goal: To celebrate community and promote love over hate
Claim: Love is always stronger than hate
Summary: Ben & Jerry’s has launched a new ice cream flavor called Love Nut Hate, developed in collaboration with refugee entrepreneurs. The flavor and name were inspired by their ideas and aim to highlight that love is always stronger than hate. This ice cream pays tribute to those who value proximity, openness, and community in their lives.
Let’s Move Aims to Encourage Physical Activity in the Czech Republic
Goal: Encourage physical activity among Czechs
Claim: Even small steps matter for our health
Media: Television, outdoor, print, internet, radio, online videos, banners, advertorials, podcasts, social media, PR entries, competitions
Summary: The initiative 'Let's Move' aims to motivate Czechs to engage in physical activities beyond traditional sports, using an application that converts daily activities into points while incorporating challenges, rewards, and community elements. With a significant percentage of the population lacking daily movement, the campaign emphasizes the importance of everyday actions like walking or gardening for health. The app includes gamification features, allowing users to earn points for various activities and partake in shared challenges. The communications strategy includes multiple media channels, aiming to build long-term healthy habits.
Auckland Transport and Thompson Spencer celebrate CRL opening
Source: https://stoppress.co.nz/campaigns/auckland-transport-and-thompson-spencer-celebrate-crl-opening/
Goal: To celebrate the opening of the City Rail Link and promote community connectivity.
Claim: All aboard
Media: large-format dynamic digital billboards
Summary: Auckland Transport and Thompson Spencer launched the 'All aboard' campaign to celebrate the opening of the City Rail Link on September 13. The campaign showcased 10 groups of Aucklanders over 10 days, highlighting the communities connected by the new rail network and emphasizing the impact of the infrastructure on daily life in Auckland.
Support through Diamonds throughout Uruguay (Renault joins the solidary races of the Pérez Scremini Foundation)
Goal: To raise awareness and funds for childhood cancer treatment.
Claim: Join the fight against childhood cancer through sports.
Media: RedTickets platform, Abitab stores
Summary: The Pérez Scremini Foundation is organizing solidary races across Uruguay to support children and adolescents with cancer. Renault is sponsoring the event, which aims to gather 16,000 participants over two months to promote personalized treatment for patients. The races include 5K and 10K options, with the first event held on August 30 and the schedule continuing through various locations until November 1.
A Love Letter to Abu Dhabi
Source: https://campaignme.com/new-balance-al-jazira-club-share-a-love-letter-to-abu-dhabi-in-new-campaign/
Goal: Celebrate the launch of Al Jazira Club’s new kits and community spirit.
Media: Film
Summary: New Balance and Al Jazira Club have launched a campaign film titled 'A Love Letter to Abu Dhabi' to celebrate the club’s new locally-inspired kits for the 2026–27 season. The film showcases the spirit and pride of Abu Dhabi's community through the lens of passionate supporters wearing the new jerseys, emphasizing a shared identity and belonging. This initiative marks a new chapter in their partnership as New Balance continues to support the club's legacy and community values.
We are Lions for Life: Leões de Portugal aims to reach new supporters
Goal: To increase membership and engage a new generation of supporters.
Claim: We are Lions for Life.
Summary: Leões de Portugal launched the campaign 'We are Lions for Life. Be Part of This Story.' to increase their membership from 420 to 1,680 members over the next four years and to engage a new generation of supporters. The institution aims to create a community based on solidarity and the spirit of unity while promoting its social initiatives beyond just sport.
Intersport and Monica Jusu Bah Highlight the Power of Sports
Source: https://www.resume.se/marknadsforing/kampanj/intersport-lyfter-sportens-kraft-i-skolstartskampanj/
Goal: Promote the importance of sports for children and youth
Summary: Intersport, in collaboration with Adidas and national team player Monica Jusu Bah, has launched this year's back-to-school campaign titled 'Sport builds dreams.' The campaign emphasizes the significance of sports in strengthening the next generation through community, joy in movement, and involvement in sports clubs. It showcases young players from Sävedalens IF to foster recognition and authenticity, while Monica shares her experiences and the vital role of her mother as a role model.
Pablo Blaya and Pere Escobar: ‘Technology can accelerate an idea, but it cannot give it truth’
Goal: To illustrate a universal insight related to the brand.
Claim: Only three photos and one word.
Media: Advertising campaigns
Summary: Pablo Blaya and Pere Escobar, creative writers and team leaders at Oniria, shared their successful campaigns from 2025, highlighting McDonald's 'Impacientes,' which captures a universal insight, and other notable projects emphasizing local identity and community involvement in Paraguay.
The Truck is the Goal, but Facebook Sells Everything That Happens Before It
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Goal: To showcase Facebook as a platform that generates jobs, communities, and real-life experiences.
Claim: Find More Than What You’re Looking For
Media: Facebook Marketplace, social media
Summary: The campaign for Facebook, developed by Droga5, revolves around a narrative where a character named Gracie seeks to earn enough money for a truck through jobs found on the platform. The campaign illustrates how Facebook serves more than just ads, but rather creates opportunities and communities. The summer jobs theme is extended through related films and supplementary social media content, and also coincides with the 10th anniversary of Facebook Marketplace, highlighting its role in facilitating real-life connections.
Aer Lingus Celebrates 90th Anniversary with New Campaign
Source: https://www.adworld.ie/2026/06/18/aer-lingus-celebrates-90th-anniversary-with-new-campaign/
Goal: Celebrate 90 years of connection and community
Claim: You're Home
Media: TV, video, OOH, digital
Summary: Aer Lingus has launched a new campaign to celebrate its 90th anniversary and its role in connecting Ireland with the world. The campaign features large-format outdoor ads showcasing emotional reunions and includes a 60-second film that references the airline's famous 1980s campaign. It highlights the culture of family and community within Aer Lingus, featuring real cabin crew members.
Dok region odmara, Sarajevo živi punim advertising plućima!
Goal: Connect with the audience through shared values of joy, community, and enjoying life.
Claim: Poli ludi za filmom
Media: billboard campaign, outdoor advertising
Summary: Poli participated in the Sarajevo Film Festival to enhance the festival's atmosphere with their campaign 'Poli ludi za filmom.' They aimed to connect with the audience by promoting joy and community, supported by outdoor advertising and a special breakfast event for film crews. This campaign continues their current initiative of personalizing joy and fun, resonating with festival-goers’ love for culture and film.