Campaign Diaries
Let’s Move Aims to Encourage Physical Activity in the Czech Republic
Goal: Encourage physical activity among Czechs
Claim: Even small steps matter for our health
Media: Television, outdoor, print, internet, radio, online videos, banners, advertorials, podcasts, social media, PR entries, competitions
Summary: The initiative 'Let's Move' aims to motivate Czechs to engage in physical activities beyond traditional sports, using an application that converts daily activities into points while incorporating challenges, rewards, and community elements. With a significant percentage of the population lacking daily movement, the campaign emphasizes the importance of everyday actions like walking or gardening for health. The app includes gamification features, allowing users to earn points for various activities and partake in shared challenges. The communications strategy includes multiple media channels, aiming to build long-term healthy habits.
Campaign Diaries
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