Brand Tracker

Welcome to the automated Brand Tracker diaries.

Germany

Health Hotel: Curhaus Bad Mühllacken Entices with ‘Everything for You, My Self’

Campaign: Alles für dich, mein Ich

Source: https://www.horizont.at/marketing/news/gesundheits-hotel-curhaus-bad-muehllacken-lockt-mit-alles-fuer-dich-mein-ich-103774

Goal: To attract visitors to the wellness hotel

Claim: Everything for you, my self

Summary: Curhaus Bad Mühllacken is promoting its wellness offerings with a new campaign titled 'Alles für dich, mein Ich', aimed at attracting visitors to enjoy a holistic wellness experience.

France

Kylian Mbappé Advocates for Prevention for the Insurer Alan

Brand: Alan

Campaign: Prevention Campaign

Source: https://www.strategies.fr/actualites/inspirations/LQ6662910C/kylian-mbappe-en-pointe-sur-la-prevention-pour-l-assureur-alan.html

Goal: Raise awareness about prevention

Claim: Be proactive about health

Summary: Kylian Mbappé is featured in a campaign for the insurance company Alan, focusing on the importance of health prevention. The campaign aims to encourage people to take proactive steps in caring for their health.

health insurance Kylian Mbappé prevention

Global

Asics Enlists Sigourney Weaver to Document Habits of the Couch-Bound Human

Brand: Asics

Campaign: Human Nature

Source: https://www.adweek.com/creativity/asics-enlists-sigourney-weaver-to-document-habits-of-the-couch-bound-human/?itm_source=homepage&itm_medium=the-latest-left&itm_campaign=5

Goal: To inspire people to move and combat sedentary lifestyles

Claim: Movement transforms not just the body, but also the mind

Media: Short film

Summary: Asics released a satirical nature documentary titled 'Human Nature', narrated by Sigourney Weaver, to highlight the sedentary behaviors of modern humans ahead of World Mental Health Day. The 10-minute film features three individuals in their daily routine of screen addiction, ultimately advocating for daily movement to improve physical and mental health. Backed by a report on physical activity levels, the campaign addresses contemporary societal issues surrounding inactivity.

health mental health movement sedentary lifestyle

Czech Republic

Let’s Move Aims to Encourage Physical Activity in the Czech Republic

Brand: MultiSport Benefit

Campaign: Let’s Move

Source: https://www.mam.cz/novinky/kreativita-a-kampane/2026-10/hybejme-se-chce-pomoci-aplikace-a-gamifikace-rozpohybovat-cesko/

Goal: Encourage physical activity among Czechs

Claim: Even small steps matter for our health

Media: Television, outdoor, print, internet, radio, online videos, banners, advertorials, podcasts, social media, PR entries, competitions

Summary: The initiative 'Let's Move' aims to motivate Czechs to engage in physical activities beyond traditional sports, using an application that converts daily activities into points while incorporating challenges, rewards, and community elements. With a significant percentage of the population lacking daily movement, the campaign emphasizes the importance of everyday actions like walking or gardening for health. The app includes gamification features, allowing users to earn points for various activities and partake in shared challenges. The communications strategy includes multiple media channels, aiming to build long-term healthy habits.

community digital engagement gamification health physical activity

Uruguay

AI Solutions Applied to Education, Agriculture, Health, and More (AI for Good Lab)

Brand: Microsoft

Campaign: AI for Good Lab

Source: https://infonegocios.biz/y-ademas/soluciones-de-ia-aplicadas-a-educacion-agro-salud-y-mas-laboratorio-de-ia-para-el-bien

Goal: To apply artificial intelligence to public interest challenges

Summary: On October 5, the AI for Good Lab will showcase its first solutions applied to the public sector. This initiative, driven by Microsoft and the Uruguayan government, aims to leverage artificial intelligence for specific public challenges. After six months of work, the initial results will be presented at the event 'AI for Good: from Idea to Application,' which will gather authorities, specialists, and representatives from the involved institutions. The program focused on ensuring that technical capacity and knowledge remain within organizations after project completion.

agriculture artificial intelligence education health public sector

Croatia

Weekend.19 Started a Day Earlier: Health Opened This Year’s Festival Marathon

Brand: Weekend

Campaign: Health.Weekend

Source: https://www.media-marketing.com/vijesti/weekend-19-poceo-dan-ranije-zdravlje-je-otvorilo-ovogodisnji-festivalski-maraton/

Goal: To transform the system and approach to health

Summary: The Weekend festival in Rovinj began a day earlier this year with the first Health.Weekend event, focusing on the intersection of health and technology. Experts from various industries discussed the changing expectations of consumers regarding healthcare services and the rise of self-monitoring technologies. Notable speakers emphasized the importance of reliability in health measurements and the increasing pressure on healthcare systems due to longer lifespans and more patients.

health self-monitoring technology wellbeing

Netherlands

GroenGezond Brings ‘A Strange Story About a Regular Apple’

Brand: GroenGezond

Campaign: A Strange Story About a Regular Apple

Source: https://www.marketingtribune.nl/food-en-retail/nieuws/2026/09/groengezond-brengt-gek-verhaal-over-gewone-appel/index.xml

Goal: To promote awareness about the origin of our food and its impact on health and nature

Summary: GroenGezond highlights the paradox of using apples treated with pesticides in baby food, urging people to consider the origins of their food. The organization, consisting of 42 groups from farmers to doctors, aims to restore a healthy food system by collaborating with nature rather than against it. This month, they are launching a platform, GroenGezond.nl, to help people find food produced in a way that is healthy for both humans and the environment.

environmental awareness health sustainable food

Sweden

New Concept to Broaden the Image of Apotek Hjärtat

Brand: Apotek Hjärtat

Campaign: A Little More from the Heart

Source: https://www.resume.se/marknadsforing/kampanj/nytt-koncept-ska-bredda-bilden-av-apotek-hjartat/

Goal: To broaden the perception of what a modern pharmacy can be.

Media: advertising film, social media, pharmacies, outdoor advertising

Summary: Apotek Hjärtat has launched a new campaign titled 'A Little More from the Heart' to expand the understanding of what a modern pharmacy can offer, starting with a focus on vitamins and dietary supplements. The initiative is aimed at providing relevant knowledge and guidance to consumers, as many seek more informed choices regarding health. The campaign will feature various media channels and includes a new sound identity and updated design.

advertising health pharmacy

Germany

Social Campaign by BBDO and STAN: Barmer Fights Against Screentime Before Sleep

Brand: Barmer

Campaign: Social Campaign against Screentime before Sleep

Source: https://www.horizont.net/marketing/nachrichten/social-kampagne-barmer-und-bbdo-kaempfen-gegen-die-screentime-vorm-einschlafen-235308

Goal: Reduce screen time before sleep

Media: social media

Summary: Barmer has launched a social campaign created by BBDO and STAN to address and reduce screen time for children before bedtime by collaborating with content creators. The initiative aims to promote healthier bedtime routines.

health screen time social media