Brand Tracker

Welcome to the automated Brand Tracker diaries.

Ireland

Mediahuis and Irish Life Launch Wellbeing Content Partnership

Brand: Irish Life

Campaign: I’ll Start Today

Source: https://www.adworld.ie/2026/10/16/mediahuis-and-irish-life-launch-wellbeing-content-partnership/

Goal: To help audiences turn intentions into action regarding their health, wellbeing, and financial future.

Claim: Bringing our brand platform to life beyond traditional advertising.

Media: Audio and video platforms, native content on the Irish Independent, print, and social channels.

Summary: Mediahuis has partnered with Irish Life to launch 'I'll Start Today', a content series focused on mental, physical, and financial wellbeing. The series, hosted by Kel Galavan, features experts addressing common questions and providing practical advice. The campaign aims to extend Irish Life's brand platform into engaging content and is designed to help audiences make informed decisions about their welfare.

Croatia

Weekend.19 Started a Day Earlier: Health Opened This Year’s Festival Marathon

Brand: Weekend

Campaign: Health.Weekend

Source: https://www.media-marketing.com/vijesti/weekend-19-poceo-dan-ranije-zdravlje-je-otvorilo-ovogodisnji-festivalski-maraton/

Goal: To transform the system and approach to health

Summary: The Weekend festival in Rovinj began a day earlier this year with the first Health.Weekend event, focusing on the intersection of health and technology. Experts from various industries discussed the changing expectations of consumers regarding healthcare services and the rise of self-monitoring technologies. Notable speakers emphasized the importance of reliability in health measurements and the increasing pressure on healthcare systems due to longer lifespans and more patients.

health self-monitoring technology wellbeing