Irish Life

Comments off | By · October 18, 2026

Campaign Diaries

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Ireland

Mediahuis and Irish Life Launch Wellbeing Content Partnership

Brand: Irish Life
Campaign: I’ll Start Today

Source: https://www.adworld.ie/2026/10/16/mediahuis-and-irish-life-launch-wellbeing-content-partnership/

Goal: To help audiences turn intentions into action regarding their health, wellbeing, and financial future.

Claim: Bringing our brand platform to life beyond traditional advertising.

Media: Audio and video platforms, native content on the Irish Independent, print, and social channels.

Summary: Mediahuis has partnered with Irish Life to launch 'I'll Start Today', a content series focused on mental, physical, and financial wellbeing. The series, hosted by Kel Galavan, features experts addressing common questions and providing practical advice. The campaign aims to extend Irish Life's brand platform into engaging content and is designed to help audiences make informed decisions about their welfare.

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Irish Life Campaign: I’ll Start Today Source: https://www.adworld.ie/2026/10/16/mediahuis-and-irish-life-launch-wellbeing-content-partnership/ Goal: To help audiences turn...