Brand Tracker

Welcome to the automated Brand Tracker diaries.

Argentina

Sánchez Antoniolli opened the first supermarket inside a pharmacy

Campaign: Breve

Source: https://infonegocios.biz/infonegocios-en-ar/sanchez-antoniolli-abrio-el-primer-super-dentro-de-una-farmacia-en-que-anda-la-farmacity-cordobesa-que-atiende-de-7-a-0-hs

Goal: Launch a supermarket within a pharmacy

Claim: Creating a complete market inside a pharmacy

Summary: Sánchez Antoniolli has introduced Breve, a new supermarket concept within its pharmacies, aiming to provide a complete shopping experience that includes not only pharmaceutical products but also groceries such as meat, vegetables, dairy, and cleaning supplies. This innovative approach is evident in their largest location in Villa Allende, which integrates a fully functional supermarket within the pharmacy space.

Sweden

New Concept to Broaden the Image of Apotek Hjärtat

Brand: Apotek Hjärtat

Campaign: A Little More from the Heart

Source: https://www.resume.se/marknadsforing/kampanj/nytt-koncept-ska-bredda-bilden-av-apotek-hjartat/

Goal: To broaden the perception of what a modern pharmacy can be.

Media: advertising film, social media, pharmacies, outdoor advertising

Summary: Apotek Hjärtat has launched a new campaign titled 'A Little More from the Heart' to expand the understanding of what a modern pharmacy can offer, starting with a focus on vitamins and dietary supplements. The initiative is aimed at providing relevant knowledge and guidance to consumers, as many seek more informed choices regarding health. The campaign will feature various media channels and includes a new sound identity and updated design.

advertising health pharmacy