Welcome to the automated Brand Tracker diaries.
Closer to Crossing the Pond (Kosak Will Open an ‘Embassy’ Office in Buenos Aires Before the End of the Year)
Goal: To deepen connections with Argentine investors
Claim: Personalized advice for investing in Uruguay
Media: Private meetings, small gatherings
Summary: Kosak Inversiones Inmobiliarias is set to open an office in Buenos Aires, designed as an 'embassy,' to provide personalized investment advice for Argentines looking to invest in Uruguay. This initiative is part of a strategy developed over the past four years to better serve Argentine clients. The office will cater to various investor profiles, including those interested in purchasing real estate or commercial spaces, and will focus on understanding the unique needs of each client.
New: Ogilvy Argentina and Milka Present One of the Most Chosen Flavors by Argentines
Goal: To elevate the Milka experience within the chocolate category
Claim: It's a Lot
Media: outdoor, digital, point of sale, audiovisual
Summary: The campaign 'It's a Lot' announces the new variety of Milka alfajores: super dulce de leche. Ogilvy Argentina presents this campaign for Milka, emphasizing rich dulce de leche filling and high-quality chocolate. The new Milka super dulce de leche alfajor is available in two versions—milk and white—targeting an increasingly demanding Argentine consumer. The launch includes various media formats to create a comprehensive promotional strategy.
Premiere: Aeropuertos Argentina and Don by Havas show that there are 35 airports as Argentine as their people
Goal: Highlight the cultural gestures of Argentines
Media: online and offline media, including TVA, TVC, radio, streaming, and digital media
Summary: Aeropuertos Argentina, in collaboration with Don by Havas, launched a campaign showcasing 35 airports that embody the culture of Argentina, featuring gestures and rituals unique to the country. The campaign is led by Argentine actor Nicolás Vázquez and emphasizes familiar practices like sharing mate and wearing national colors. It will be broadcast through various media channels this year.
Premiere: Naranja X invited to immortalize the GOAT on fans’ shirts
Goal: To immortalize the legacy of the greatest of all time in fans' shirts during the tournament.
Claim: The GOAT already occupies an indelible place in football history.
Summary: The 'GOAT Infinito' campaign by Naranja X aims to celebrate the legacy of the greatest of all time in football by allowing fans to permanently carry it on their shirts. Through this initiative, fans are invited to commemorate the captain's achievements during the tournament, as the shirt symbolizes shared memories and emotions among the Argentine people. Julieta López from Naranja X emphasized the importance of understanding what truly matters to people during significant moments, while Lucila Castellani stated that legends become eternal, and the symbol created embodies this sentiment.
Julián Álvarez’s goal was also captured by Xiaomi: here is the new Series 17T (now available in Argentina from $1,999,999)
Goal: To promote the new premium smartphone series focused on professional photography.
Claim: Capture and preserve important moments with professional-level photography.
Summary: Xiaomi launched its new premium smartphone series, the 17T, in Argentina, coinciding with a significant goal scored by Julián Álvarez that took the Argentine team to the semifinals. The Series 17T features advanced camera technology developed with Leica, a long-lasting battery, and unique customization options. It aims to provide users with professional photography tools.