Brand Tracker

Welcome to the automated Brand Tracker diaries.

Argentina

S34 Gin crosses the ocean (launching in Argentina and preparing a 500 ml bottle to expand its business)

Brand: S34 Gin

Campaign: Launch in Argentina

Source: https://infonegocios.biz/plus/s34-gin-cruza-el-charco-desembarca-en-argentina-y-prepara-una-botella-de-500-ml-para-ampliar-su-negocio

Goal: Establish and expand market presence in Argentina

Claim: Premium gin with a focus on local production

Media: Gin Feel Festival

Summary: S34 Gin, a Uruguayan gin brand, is set to launch in Argentina in November with a local production model and an initial goal of selling 6,000 bottles annually. The brand has seen over 70% growth in bottle sales in Uruguay and aims to solidify its presence in gastronomy and hospitality. Interest in Argentina stems from inquiries by Argentine tourists at their distillery. The company also plans to explore commercial opportunities in Brazil and Paraguay while maintaining a premium market positioning.

Argentina

Three Cities, One Jersey, and Two Words: adidas’s Thank You to Messi

Brand: Adidas

Campaign: Gracias 10

Source: https://www.media-marketing.com/vijesti/tri-grada-jedan-dres-i-dvije-rijeci-adidasova-zahvala-messiju/

Goal: To pay tribute to Messi's career with the Argentine national team and highlight the brand's long partnership with him.

Claim: Gracias 10

Media: Documentary film, social media channels

Summary: The campaign 'Gracias 10' by adidas celebrates Lionel Messi's 21 years with the Argentine national team and over two decades of collaboration with the brand. It links significant locations in Messi's career through a journey of a jersey emblazoned with the words 'Gracias 10'. The first part featured films of Messi's teammates sharing personal memories, culminating in public displays in Rosario and Buenos Aires, and concluding with a documentary released on social media that summarizes the journey and farewell.

Adidas Argentina Lionel Messi sports campaign

Argentina

Premiere: Mastercard and McCann Miami present ‘Incomparable’, a campaign that recovers the brand’s iconic slogan

Brand: Mastercard

Campaign: Incomparable

Source: https://www.adlatina.com/publicidad/preestreno-mastercard-y-mccann-miami-presentan-incomparable-campaa-que-recupera-el-icnico-eslogan-de-la-marca

Goal: To celebrate the passion for football and the moments that cannot be bought.

Claim: There are things that money can't buy, for everything else there's Mastercard.

Summary: Mastercard, the official sponsor of Club Atlético Boca Juniors, launched its new advertising campaign 'Incomparable' created by McCann Miami, which emphasizes the unquantifiable passion for football in Argentina. The campaign revives the brand's renowned slogan to highlight emotions and priceless moments associated with football, honoring the unique way Argentine fans experience the sport.

advertising Argentina Football sponsorship

Argentina

Sánchez Antoniolli opened the first supermarket inside a pharmacy

Brand: Sánchez Antoniolli

Campaign: Breve

Source: https://infonegocios.biz/infonegocios-en-ar/sanchez-antoniolli-abrio-el-primer-super-dentro-de-una-farmacia-en-que-anda-la-farmacity-cordobesa-que-atiende-de-7-a-0-hs

Goal: Launch a supermarket within a pharmacy

Claim: Creating a complete market inside a pharmacy

Summary: Sánchez Antoniolli has introduced Breve, a new supermarket concept within its pharmacies, aiming to provide a complete shopping experience that includes not only pharmaceutical products but also groceries such as meat, vegetables, dairy, and cleaning supplies. This innovative approach is evident in their largest location in Villa Allende, which integrates a fully functional supermarket within the pharmacy space.

Argentina pharmacy retail innovation supermarket

Argentina

Preview: Di Paola Latina, Retina, and BetWarrior show that for Argentinians, football never ends

Brand: BetWarrior

Campaign: Nuestro Fútbol

Source: https://www.adlatina.com/publicidad/preestreno-di-paola-latina-y-betwarrior-muestran-que-para-los-argentinos-el-ftbol-nunca-se-termina

Goal: Celebrate the ongoing passion for Argentine football.

Claim: Our football continues all year.

Media: Video spots, digital content

Summary: The campaign 'Nuestro Fútbol' by BetWarrior focuses on the unique cultural elements of Argentine football, showcasing its folklore, rituals, and community spirit beyond the global stage. Created by Di Paola Latina and produced by Retina Studios, it emphasizes the continuous tradition of football in Argentina, utilizing AI and animation to enhance local folklore visuals. The initiative aims to keep the essence of Argentine football alive throughout the year, not just during major tournaments.

advertising AI Argentina Football

Argentina

Closer to Crossing the Pond (Kosak Will Open an ‘Embassy’ Office in Buenos Aires Before the End of the Year)

Brand: Kosak Inversiones Inmobiliarias

Campaign: Opening Embassy Office in Buenos Aires

Source: https://infonegocios.biz/plus/mas-cerca-de-cruzar-el-charco-kosak-abrira-una-oficina-en-buenos-aires-tipo-embajada-antes-de-fin-de-ano

Goal: To deepen connections with Argentine investors

Claim: Personalized advice for investing in Uruguay

Media: Private meetings, small gatherings

Summary: Kosak Inversiones Inmobiliarias is set to open an office in Buenos Aires, designed as an 'embassy,' to provide personalized investment advice for Argentines looking to invest in Uruguay. This initiative is part of a strategy developed over the past four years to better serve Argentine clients. The office will cater to various investor profiles, including those interested in purchasing real estate or commercial spaces, and will focus on understanding the unique needs of each client.

Argentina investment real estate Uruguay

Argentina

New: Ogilvy Argentina and Milka Present One of the Most Chosen Flavors by Argentines

Brand: Milka

Campaign: It’s a Lot

Source: https://www.adlatina.com/publicidad/preestreno-ogilvy-argentina-y-milka-presentan-uno-de-los-sabores-mas-elegidos-por-los-argentinos

Goal: To elevate the Milka experience within the chocolate category

Claim: It's a Lot

Media: outdoor, digital, point of sale, audiovisual

Summary: The campaign 'It's a Lot' announces the new variety of Milka alfajores: super dulce de leche. Ogilvy Argentina presents this campaign for Milka, emphasizing rich dulce de leche filling and high-quality chocolate. The new Milka super dulce de leche alfajor is available in two versions—milk and white—targeting an increasingly demanding Argentine consumer. The launch includes various media formats to create a comprehensive promotional strategy.

advertising campaign Alfajor Argentina Chocolate

Argentina

Premiere: Aeropuertos Argentina and Don by Havas show that there are 35 airports as Argentine as their people

Brand: Aeropuertos Argentina

Campaign: 35 airports as Argentine as its people

Source: https://www.adlatina.com/publicidad/preestreno-aeropuertos-argentina-y-don-by-havas-muestran-que-hay-35-aeropuertos-tan-argentinos-como-su-gente

Goal: Highlight the cultural gestures of Argentines

Media: online and offline media, including TVA, TVC, radio, streaming, and digital media

Summary: Aeropuertos Argentina, in collaboration with Don by Havas, launched a campaign showcasing 35 airports that embody the culture of Argentina, featuring gestures and rituals unique to the country. The campaign is led by Argentine actor Nicolás Vázquez and emphasizes familiar practices like sharing mate and wearing national colors. It will be broadcast through various media channels this year.

advertising airport Argentina cultural campaign

Argentina

Premiere: Naranja X invited to immortalize the GOAT on fans’ shirts

Brand: Naranja X

Campaign: GOAT infinito

Source: https://www.adlatina.com/publicidad/preestreno-naranja-x-invit-a-inmortalizar-el-goat-en-su-camiseta-a-los-hinchas

Goal: To immortalize the legacy of the greatest of all time in fans' shirts during the tournament.

Claim: The GOAT already occupies an indelible place in football history.

Summary: The 'GOAT Infinito' campaign by Naranja X aims to celebrate the legacy of the greatest of all time in football by allowing fans to permanently carry it on their shirts. Through this initiative, fans are invited to commemorate the captain's achievements during the tournament, as the shirt symbolizes shared memories and emotions among the Argentine people. Julieta López from Naranja X emphasized the importance of understanding what truly matters to people during significant moments, while Lucila Castellani stated that legends become eternal, and the symbol created embodies this sentiment.

Argentina campaign Football memorial

Argentina

Julián Álvarez’s goal was also captured by Xiaomi: here is the new Series 17T (now available in Argentina from $1,999,999)

Brand: Xiaomi

Campaign: Launch of Series 17T

Source: https://infonegocios.biz/el-mundial-de-las-marcas-2/el-gol-de-julian-alvarez-tambien-lo-capturo-xiaomi-asi-es-la-nueva-serie-17t-ya-disponible-en-argentina-desde-1-999-999-2

Goal: To promote the new premium smartphone series focused on professional photography.

Claim: Capture and preserve important moments with professional-level photography.

Summary: Xiaomi launched its new premium smartphone series, the 17T, in Argentina, coinciding with a significant goal scored by Julián Álvarez that took the Argentine team to the semifinals. The Series 17T features advanced camera technology developed with Leica, a long-lasting battery, and unique customization options. It aims to provide users with professional photography tools.

Argentina Leica photography smartphone Xiaomi