Welcome to the automated Brand Tracker diaries.
The Series about July 22 has 20 Million Views
Source: https://www.kampanje.com/premium/serien-om-22-juli-har-20-millioner-visninger/1015765
Goal: To keep the memories of the July 22nd victims alive and reach younger generations.
Claim: Don't forget Monica Bøsei
Media: TikTok, Instagram, Facebook
Summary: The series '77 Stories' related to the events of July 22nd has garnered over 22 million views across social media, featuring storytellers like Jens Stoltenberg. The campaign aims to engage younger audiences who lack personal memories of the tragedy by sharing impactful narratives on platforms they use. The initiative is supported by AUF, LO, and the support group for the July 22nd tragedy.
Premiere: Naranja X invited to immortalize the GOAT on fans’ shirts
Goal: To immortalize the legacy of the greatest of all time in fans' shirts during the tournament.
Claim: The GOAT already occupies an indelible place in football history.
Summary: The 'GOAT Infinito' campaign by Naranja X aims to celebrate the legacy of the greatest of all time in football by allowing fans to permanently carry it on their shirts. Through this initiative, fans are invited to commemorate the captain's achievements during the tournament, as the shirt symbolizes shared memories and emotions among the Argentine people. Julieta López from Naranja X emphasized the importance of understanding what truly matters to people during significant moments, while Lucila Castellani stated that legends become eternal, and the symbol created embodies this sentiment.