Welcome to the automated Brand Tracker diaries.
There is no future without the past, nor innovation without creativity
Source: https://www.imagensdemarca.pt/artigo/nao-ha-futuro-sem-passado-nem-inovacao-sem-criatividade/
Goal: To connect with younger consumers through digital platforms
Claim: Coffee brings people together
Media: Digital platforms
Summary: The article discusses Delta-Cafés' innovative approach to their digital campaign featuring Mariana Cabral and Catarina Gouveia, aiming to attract younger consumers by emphasizing the connection coffee creates among people, despite differences. It also highlights EDP’s 50th anniversary and their commitment to leading in renewable energy.
Dialog with the Next Generation Starting from ‘What is a Card?’ Insights and Thoughts from JCB at the Advertising Award
Source: https://www.advertimes.com/20260730/article550698/
Goal: Engage with the younger generation and gather insights
Claim: Shopping is an emotional value
Media: Television commercials, online communication
Summary: JCB, Japan's only international credit card brand, aims to connect with younger generations through their sponsorship of the Advertising Award's high school category. The initiative seeks to create contact with teens and gain insights on their perceptions of credit cards and the JCB brand. By engaging young participants in the contest, JCB aims to understand and redefine their brand value while fostering a collaborative dialogue.
Lotte Launches New Brand ‘Dr.Playful’ Targeting ‘Disengaged Consumers’ with Toothpaste Priced at 1650 Yen
Source: https://www.advertimes.com/20260729/article551979/
Goal: To transform daily tooth brushing into an exciting experience.
Claim: Tooth brushing is fun.
Summary: Lotte launched a new wellness brand called 'Dr.Playful' on July 6, aimed at making tooth brushing an enjoyable experience. The product line includes unique characters like 'Dr.Vampire', 'Dr.Snowman', and 'Dr.Alien'. The campaign targets the low engagement of younger consumers in oral care, highlighting that many choose dental products without strong preferences. By combining playfulness with functionality, Lotte aims to attract disengaged consumers and grow in the expanding oral care market.
The Series about July 22 has 20 Million Views
Source: https://www.kampanje.com/premium/serien-om-22-juli-har-20-millioner-visninger/1015765
Goal: To keep the memories of the July 22nd victims alive and reach younger generations.
Claim: Don't forget Monica Bøsei
Media: TikTok, Instagram, Facebook
Summary: The series '77 Stories' related to the events of July 22nd has garnered over 22 million views across social media, featuring storytellers like Jens Stoltenberg. The campaign aims to engage younger audiences who lack personal memories of the tragedy by sharing impactful narratives on platforms they use. The initiative is supported by AUF, LO, and the support group for the July 22nd tragedy.