Welcome to the automated Brand Tracker diaries.
Displaying 1 Campaigns tagged with "toothpaste"
Japan
Lotte Launches New Brand ‘Dr.Playful’ Targeting ‘Disengaged Consumers’ with Toothpaste Priced at 1650 Yen
Source: https://www.advertimes.com/20260729/article551979/
Goal: To transform daily tooth brushing into an exciting experience.
Claim: Tooth brushing is fun.
Summary: Lotte launched a new wellness brand called 'Dr.Playful' on July 6, aimed at making tooth brushing an enjoyable experience. The product line includes unique characters like 'Dr.Vampire', 'Dr.Snowman', and 'Dr.Alien'. The campaign targets the low engagement of younger consumers in oral care, highlighting that many choose dental products without strong preferences. By combining playfulness with functionality, Lotte aims to attract disengaged consumers and grow in the expanding oral care market.