Campaign Diaries
Japan’s Heat is ‘On Another Level’: ‘Loose Pants’ Winds and Why Experts Say ‘Global Warming Targets Japan’
Source: https://www.advertimes.com/20260724/article551656/
Goal: To provide solutions for coping with extreme heat in urban areas
Claim: Global warming targets Japan
Media: Public events and urban installations
Summary: In response to extreme heat conditions, Lotte has launched a campaign to establish 'cool spots' in urban areas such as parks and public squares. This initiative aims to improve the environment for people affected by prolonged high temperatures, underscoring the challenges posed by climate change, which is increasingly affecting Japan.
Campaign Diaries
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Lotte Launches New Brand ‘Dr.Playful’ Targeting ‘Disengaged Consumers’ with Toothpaste Priced at 1650 Yen
Source: https://www.advertimes.com/20260729/article551979/
Goal: To transform daily tooth brushing into an exciting experience.
Claim: Tooth brushing is fun.
Summary: Lotte launched a new wellness brand called 'Dr.Playful' on July 6, aimed at making tooth brushing an enjoyable experience. The product line includes unique characters like 'Dr.Vampire', 'Dr.Snowman', and 'Dr.Alien'. The campaign targets the low engagement of younger consumers in oral care, highlighting that many choose dental products without strong preferences. By combining playfulness with functionality, Lotte aims to attract disengaged consumers and grow in the expanding oral care market.
Campaign Diaries
No Brand Diaries found.