Welcome to the automated Brand Tracker diaries.
Snickers’ ice cream line seeks help telling the internet to chill out
Goal: To help users relax during tense social media moments.
Claim: Snickers Ice Cream Minis are all about delivering satisfaction in perfectly snackable bites.
Media: Social media
Summary: As summer comes to a close, Snickers Ice Cream Minis is launching a campaign to hire a 'chief online chill officer' to respond to tense social media posts with comments and discount offers. The aim is to provide humor and relaxation in online spaces, addressing the irritability linked to social media use. The campaign will run from August 24 to September 3 and is targeted at millennials and Gen Z consumers who prefer smaller treats.
Snickers is looking for a ‘Chief Online Chill Officer’ to promote its ice creams
Source: https://www.reasonwhy.es/actualidad/snickers-busca-chief-online-chill-officer-calmar-animos-internet
Goal: Promote ice cream products
Media: Social media
Summary: Snickers is searching for a 'Chief Online Chill Officer' to promote its ice cream products. The article reflects a sentiment that, although there are good things about the campaign, the author believes that investing in social media might not be worthwhile.
The Best Croissant of the Street launches ice cream brand and opens first gelateria in Sesimbra
Goal: Expand product offerings and enhance brand presence
Claim: Quality, authenticity, and respect for ingredients
Summary: The Portuguese brand O Melhor Croissant da Rua is launching a new ice cream brand called O Melhor Gelado da Rua, which combines Italian tradition with Portuguese ingredients. The new ice creams will be available in most of the brand's stores as well as in a dedicated gelateria in Sesimbra. The founder, André Cidade, emphasizes the importance of quality and local ingredients in the new product line, which includes various flavors and vegan options.
Ice, Ice, Baby: Kaufland Taps into Cult Hit for Its Private Label Ice Cream Range
Goal: Promote private label ice cream range
Summary: Kaufland has launched a campaign featuring the classic hit 'Ice, Ice, Baby' to promote its own brand ice cream assortment. The aim is to attract customers' attention and increase sales of its private label products.
There is a new green and white flavor at Santini to celebrate Sporting’s 120 years
Goal: Celebrate the identity of Sporting and unite generations
Media: HORECA channel
Summary: Santini collaborates with Sporting Clube de Portugal to celebrate the club's 120th anniversary by launching exclusive products inspired by the club's green and white stripes. The partnership includes the special 'Picolini Sporting Santini' and a unique ice cream flavor created for this collaboration, highlighting the long histories of both brands.