Brand Tracker

Welcome to the automated Brand Tracker diaries.

Argentina

Premiere: Indie and Milkaut Profesional do something harder than imagining: recreate a real cream

Campaign: Crema 39%

Source: https://www.adlatina.com/publicidad/preestreno-indie-y-milkaut-profesional-hacen-algo-mas-difcil-que-imaginar-recrear-una-crema-real

Goal: To accurately recreate the real texture and quality of a cream product using AI

Claim: Null

Media: Spots

Summary: Indie has launched a new campaign for Milkaut Profesional to promote their 39% cream in a new format, specifically developed for the professional channel and ideal for artisan ice cream production. The campaign emphasizes the challenges of using generative AI to replicate the complexities of the cream's texture and behavior when combined with other ingredients, with the goal of achieving high fidelity in representation. They utilized an internal team of AI specialists to refine the process, showcasing their focus on authenticity and appeal.

Finland

Ben & Jerry’s launches ice cream in collaboration with refugee entrepreneurs

Brand: Ben & Jerry’s

Campaign: Love Nut Hate

Source: https://www.markkinointiuutiset.fi/artikkelit/ben-jerrys-julkaisi-jaatelon-yhteistyossa-pakolaistaustaisten-yrittajien-kanssa

Goal: To celebrate community and promote love over hate

Claim: Love is always stronger than hate

Summary: Ben & Jerry’s has launched a new ice cream flavor called Love Nut Hate, developed in collaboration with refugee entrepreneurs. The flavor and name were inspired by their ideas and aim to highlight that love is always stronger than hate. This ice cream pays tribute to those who value proximity, openness, and community in their lives.

community ice cream refugee entrepreneurs

Japan

Why Ice Cream in Apparel? A New Brand Experience Launched by POPPY in Harajuku

Brand: POPPY

Campaign: ICE COUTURE by POPPY

Source: https://www.advertimes.com/20260914/article557387/

Goal: Create a unique brand experience and engage customers with the brand's design history.

Summary: POPPY, an apparel brand, opened a limited-time concept shop called 'ICE COUTURE by POPPY' in Harajuku, Tokyo, where they transformed their clothing designs into ice cream. This innovative approach aims to offer customers a new way to experience and enjoy the brand's history through a gallery-like space that combines ice cream with fashion. The campaign was designed based on customer feedback and has received significant attention, demonstrating strong sales and visitor interest.

brand experience fashion ice cream

Global

Gen Z perspectives: Snoop Dogg’s sweet gig, industry moves and agency pitches

Brand: Deel

Campaign: Snoop Dogg’s Dr. Bombay Ice Cream Taste Tester

Source: https://www.marketing-interactive.com/gen-z-perspectives-snoop-dogg-s-sweet-gig-industry-moves-and-agency-pitches

Goal: To find an international ice cream taste tester

Claim: Get paid $10,000 to taste ice cream

Media: Online platforms

Summary: Deel is offering a unique job opportunity for ice cream lovers by collaborating with Snoop Dogg's Dr. Bombay to select the brand's first international ice cream taste tester. The position is remote and allows the selected candidate to earn $10,000 a month while tasting and providing feedback on various ice cream flavors and trends over a three-month period.

ice cream job opportunity Snoop Dogg

Japan

Imuraya’s Taiyaki Ice Cream Sees 46.9% Sales Increase in Four Years But Reasons for Renewal Remain

Brand: Imuraya

Campaign: Imuraya Retro Taiyaki Cafe Campaign

Source: https://www.advertimes.com/20260903/article556376/

Goal: To promote the nostalgic appeal of Taiyaki products.

Claim: Nostalgic flavors for today's market

Media: Retail stores, online shop

Summary: Imuraya recently renewed its Taiyaki ice cream product to celebrate its 40th anniversary, which has seen significant sales increases over the past few years. The company's analysis attributes this growth to various factors including a retro trend and new flavor releases. As part of a broader campaign, they launched the 'Imuraya Retro Taiyaki Cafe Campaign', offering nostalgic gifts to purchasers. Despite rising sales, the correlation between the retro trend and younger buyer demographics remains unclear, although sales have notably increased among those aged 60 and above.

ice cream nostalgia Retro Trend Taiyaki

Japan

From ‘Selling’ to ‘Connecting’: The Success Behind the Brand Experience of the Real Store ‘my Yukimi Daifuku’

Brand: Lotte

Campaign: my Yukimi Daifuku

Source: https://www.advertimes.com/20260901/article555173/

Goal: To reconnect the younger generation with the Yukimi Daifuku brand through a unique experiential cafe.

Media: Social Media, In-person event

Summary: Lotte opened a limited-time experiential cafe 'my Yukimi Daifuku' in Nakameguro, Tokyo, celebrating the 45th anniversary of their popular ice cream product. With 648 customization options and vibrant social media buzz, the cafe aims to engage younger audiences and reaffirm the brand's appeal. The design avoids strong corporate branding to create an inviting atmosphere for younger customers. Feedback indicates a successful reconnection with the brand's essence and taste.

brand engagement experiential marketing ice cream

Global

Snoop Dogg and Deel want to pay you US$10,000 to eat ice cream

Brand: Dr. Bombay

Campaign: Global Ice Cream Taste Tester Search

Source: https://www.marketing-interactive.com/snoop-dogg-and-deel-want-to-pay-you-us-10-000-to-eat-ice-cream

Goal: To find an international ice cream taste tester.

Claim: Earn $10,000 a month to taste ice cream.

Media: Social media, content creation

Summary: Deel has partnered with Snoop Dogg's ice cream brand, Dr. Bombay, to find the first international ice cream taste tester, who will be paid $10,000 a month to provide insights on flavors and trends. The application process is open globally and emphasizes curiosity and an understanding of food trends rather than advanced culinary skills. The role also promises content creation opportunities around the tester's experiences.

ice cream job opportunity Snoop Dogg

Hong Kong

Tram Ride Turned into Tasting with Häagen-Dazs

Brand: Häagen-Dazs

Campaign: Art of Richness Tram

Source: https://www.media-marketing.com/vijesti/voznja-tramvajem-pretvorila-se-u-degustaciju-uz-haagen-dazs/

Goal: To showcase the quality and carefully selected ingredients of Häagen-Dazs ice cream through interactive experiences.

Media: Tram and Crystal Bus activation

Summary: Häagen-Dazs launched the 'Art of Richness Tram' in Hong Kong, transforming tram rides into interactive experiences focused on four signature flavors: vanilla, chocolate, matcha, and strawberry. Each flavor features a unique interactive demonstration that educates visitors on the brand's commitment to quality ingredients without artificial additives. The campaign also includes a follow-up activation with a Crystal Bus for further flavor experiences and promotions.

brand experience ice cream interactive campaign

Croatia

Snickers Ice Cream was looking for a person to chill the internet with ice cream

Brand: Snickers Ice Cream

Campaign: Chief Online Chill Officer

Source: https://www.media-marketing.com/vijesti/snickers-ice-cream-je-trazio-osobu-koja-ce-smirivati-internet-sladoledom/

Goal: To find someone to cool down heated online discussions

Media: social media, vlogs

Summary: In late July, Snickers Ice Cream launched a search for its first Chief Online Chill Officer, a temporary position aimed at cooling heated online conversations with humor and ice cream. This paid engagement will last two weeks, focusing on responding to intense discussions and creating social media content, including vlogs. The campaign centers around the new Snickers Ice Cream Minis line, available in various flavors, and highlights the brand's understanding of how hunger influences behavior, particularly in online interactions. Applications were open until early August, requiring a short video submission from candidates.

digital marketing ice cream Social Media Campaign

Nuii ice cream promotes conservation efforts with branded treehouse

Brand: Nuii

Campaign: Branded Treehouse

Source: https://www.campaignlive.co.uk/article/nuii-ice-cream-promotes-conservation-efforts-branded-treehouse/1966105

Goal: Promote conservation efforts

Summary: Nuii ice cream has launched an experiential campaign that features a branded treehouse, created by the brand activation agency Zeal, to promote its commitment to conservation efforts.

brand activation conservation ice cream

USA

Snickers’ ice cream line seeks help telling the internet to chill out

Brand: Snickers

Campaign: Chief Online Chill Officer

Source: https://www.marketingdive.com/news/snickers-ice-cream-line-seeks-help-telling-the-internet-to-chill-out/826577/

Goal: To help users relax during tense social media moments.

Claim: Snickers Ice Cream Minis are all about delivering satisfaction in perfectly snackable bites.

Media: Social media

Summary: As summer comes to a close, Snickers Ice Cream Minis is launching a campaign to hire a 'chief online chill officer' to respond to tense social media posts with comments and discount offers. The aim is to provide humor and relaxation in online spaces, addressing the irritability linked to social media use. The campaign will run from August 24 to September 3 and is targeted at millennials and Gen Z consumers who prefer smaller treats.

ice cream Marketing Campaign relaxation social media

Spain

Snickers is looking for a ‘Chief Online Chill Officer’ to promote its ice creams

Brand: Snickers

Campaign: Chief Online Chill Officer

Source: https://www.reasonwhy.es/actualidad/snickers-busca-chief-online-chill-officer-calmar-animos-internet

Goal: Promote ice cream products

Media: Social media

Summary: Snickers is searching for a 'Chief Online Chill Officer' to promote its ice cream products. The article reflects a sentiment that, although there are good things about the campaign, the author believes that investing in social media might not be worthwhile.

ice cream marketing social media

Portugal

The Best Croissant of the Street launches ice cream brand and opens first gelateria in Sesimbra

Brand: O Melhor Croissant da Rua

Campaign: O Melhor Gelado da Rua

Source: https://www.imagensdemarca.pt/artigo/o-melhor-croissant-da-rua-lanca-marca-de-gelados-e-estreia-primeira-gelataria-em-sesimbra/

Goal: Expand product offerings and enhance brand presence

Claim: Quality, authenticity, and respect for ingredients

Summary: The Portuguese brand O Melhor Croissant da Rua is launching a new ice cream brand called O Melhor Gelado da Rua, which combines Italian tradition with Portuguese ingredients. The new ice creams will be available in most of the brand's stores as well as in a dedicated gelateria in Sesimbra. The founder, André Cidade, emphasizes the importance of quality and local ingredients in the new product line, which includes various flavors and vegan options.

gelato ice cream local ingredients product launch

Germany

Ice, Ice, Baby: Kaufland Taps into Cult Hit for Its Private Label Ice Cream Range

Brand: Kaufland

Campaign: Ice, Ice, Baby

Source: https://www.horizont.net/marketing/nachrichten/ice-ice-baby-kaufland-trommelt-mit-kult-hit-fuer-sein-eigenmarken-eissortiment-235125

Goal: Promote private label ice cream range

Summary: Kaufland has launched a campaign featuring the classic hit 'Ice, Ice, Baby' to promote its own brand ice cream assortment. The aim is to attract customers' attention and increase sales of its private label products.

ice cream Kaufland private label

There is a new green and white flavor at Santini to celebrate Sporting’s 120 years

Brand: Santini

Campaign: Celebration of 120 years of Sporting

Source: https://www.imagensdemarca.pt/artigo/ha-um-novo-sabor-verde-e-branco-na-santini-para-assinalar-os-120-anos-do-sporting/

Goal: Celebrate the identity of Sporting and unite generations

Media: HORECA channel

Summary: Santini collaborates with Sporting Clube de Portugal to celebrate the club's 120th anniversary by launching exclusive products inspired by the club's green and white stripes. The partnership includes the special 'Picolini Sporting Santini' and a unique ice cream flavor created for this collaboration, highlighting the long histories of both brands.

brand celebration collaboration exclusive products ice cream