Häagen-Dazs

Comments off | By · August 21, 2026

Campaign Diaries

Displaying 1 Campaigns for this Brand.
Hong Kong

Tram Ride Turned into Tasting with Häagen-Dazs

Brand: Häagen-Dazs
Campaign: Art of Richness Tram

Source: https://www.media-marketing.com/vijesti/voznja-tramvajem-pretvorila-se-u-degustaciju-uz-haagen-dazs/

Goal: To showcase the quality and carefully selected ingredients of Häagen-Dazs ice cream through interactive experiences.

Media: Tram and Crystal Bus activation

Summary: Häagen-Dazs launched the 'Art of Richness Tram' in Hong Kong, transforming tram rides into interactive experiences focused on four signature flavors: vanilla, chocolate, matcha, and strawberry. Each flavor features a unique interactive demonstration that educates visitors on the brand's commitment to quality ingredients without artificial additives. The campaign also includes a follow-up activation with a Crystal Bus for further flavor experiences and promotions.

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Published: August 21, 2026 🔒 Analysis Members Only
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Häagen-Dazs Campaign: Art of Richness Tram Source: https://www.media-marketing.com/vijesti/voznja-tramvajem-pretvorila-se-u-degustaciju-uz-haagen-dazs/ Goal: To showcase the quality...