Snickers

Campaign Diaries

United States

Snickers and Adidas Launch Chocolate-Inspired Cleats

Campaign: SNICKERS x Adidas Electric+ II

Source: https://www.marketingdirecto.com/anunciantes-general/snickers-convierte-iconico-chocolate-botas-futbol-americano-adidas

Goal: To promote a limited-edition football cleat inspired by Snickers chocolate

Media: Social media, online store

Summary: Snickers has partnered with Adidas to launch a limited-edition football cleat, the SNICKERS x Adidas Adizero Electric+ II, that incorporates the iconic colors and themes of the candy bar. The campaign features athlete Carnell Tatem and includes a promotional giveaway of specially packaged chocolate bars. The shoes will be available in limited stock starting October 10 for $180.

Campaign Diaries

No Brand Diaries found.

Snickers ‘feeds’ artificial intelligences when they start to hallucinate

Brand: Snickers

Campaign: null

Source: https://www.reasonwhy.es/actualidad/snickers-alimenta-inteligencias-artificiales-cuando-empiezan-alucinar

Goal: To address issues related to artificial intelligence hallucinations

Summary: The article discusses Snickers' initiative to support artificial intelligences when they start to hallucinate, highlighting the brand's innovative approach to technology and marketing in reference to AI. The context includes a farewell from Tim Cook at Apple, emphasizing the company's culture.

Campaign Diaries

No Brand Diaries found.

artificial intelligence marketing Snickers

Global

Snickers Says Even Your AI Chatbot Isn’t Itself When It’s Hungry

Brand: Snickers

Campaign: Hungr.AI

Source: https://www.adweek.com/creativity/snickers-says-even-your-ai-chatbot-isnt-itself-when-its-hungry/?itm_source=homepage&itm_medium=the-latest-left&itm_campaign=7

Goal: Engage users with a digital experience that links hunger to AI performance.

Claim: You're Not You When You're Hungry

Media: Reddit, Snapchat, designated website

Summary: Snickers has launched a campaign called Hungr.AI, a digital take on their classic slogan, suggesting that even AI can act differently when hungry. The initiative allows fans to create a digital candy bar to feed their AI, encouraging interaction on platforms like Reddit and Snapchat.

Campaign Diaries

No Brand Diaries found.

AI digital marketing interactive campaign

United States

Think you’ve mastered the art of staying chill? SNICKERS is hiring

Brand: Snickers

Campaign: Chief Online Chill Officer

Source: https://www.marketing-interactive.com/think-you-ve-mastered-the-art-of-staying-chill-snickers-is-hiring

Goal: Promote SNICKERS Ice Cream minis and engage consumers humorously

Claim: Delivering satisfaction in perfectly snackable bites

Media: Social media

Summary: SNICKERS Ice Cream launched its first-ever 'Chief Online Chill Officer' campaign, inviting consumers to apply for a paid role to monitor and respond to heated online conversations humorously while promoting the new ice cream minis range. The campaign aims to position SNICKERS as a light-hearted antidote to online negativity, allowing the selected candidate to create content and distribute Snoickers Ice Cream coupons.

Campaign Diaries

No Brand Diaries found.

digital marketing fan engagement humor social media

USA

Snickers’ ice cream line seeks help telling the internet to chill out

Brand: Snickers

Campaign: Chief Online Chill Officer

Source: https://www.marketingdive.com/news/snickers-ice-cream-line-seeks-help-telling-the-internet-to-chill-out/826577/

Goal: To help users relax during tense social media moments.

Claim: Snickers Ice Cream Minis are all about delivering satisfaction in perfectly snackable bites.

Media: Social media

Summary: As summer comes to a close, Snickers Ice Cream Minis is launching a campaign to hire a 'chief online chill officer' to respond to tense social media posts with comments and discount offers. The aim is to provide humor and relaxation in online spaces, addressing the irritability linked to social media use. The campaign will run from August 24 to September 3 and is targeted at millennials and Gen Z consumers who prefer smaller treats.

Campaign Diaries

No Brand Diaries found.

ice cream Marketing Campaign relaxation social media

Spain

Snickers is looking for a ‘Chief Online Chill Officer’ to promote its ice creams

Brand: Snickers

Campaign: Chief Online Chill Officer

Source: https://www.reasonwhy.es/actualidad/snickers-busca-chief-online-chill-officer-calmar-animos-internet

Goal: Promote ice cream products

Media: Social media

Summary: Snickers is searching for a 'Chief Online Chill Officer' to promote its ice cream products. The article reflects a sentiment that, although there are good things about the campaign, the author believes that investing in social media might not be worthwhile.

Campaign Diaries

No Brand Diaries found.

ice cream marketing social media