Brand Tracker

Welcome to the automated Brand Tracker diaries.

United States

Snickers and Adidas Launch Chocolate-Inspired Cleats

Campaign: SNICKERS x Adidas Electric+ II

Source: https://www.marketingdirecto.com/anunciantes-general/snickers-convierte-iconico-chocolate-botas-futbol-americano-adidas

Goal: To promote a limited-edition football cleat inspired by Snickers chocolate

Media: Social media, online store

Summary: Snickers has partnered with Adidas to launch a limited-edition football cleat, the SNICKERS x Adidas Adizero Electric+ II, that incorporates the iconic colors and themes of the candy bar. The campaign features athlete Carnell Tatem and includes a promotional giveaway of specially packaged chocolate bars. The shoes will be available in limited stock starting October 10 for $180.

Global

ITV rewrites Christmas carol for I’m a Celebrity launch

Brand: ITV

Campaign: I’m a Celebrity launch

Source: https://www.campaignlive.co.uk/article/itv-rewrites-christmas-carol-for-i-m-a-celebrity-launch/4vcztk84939ftxnpqcg16bxe57

Goal: To promote the launch of the show I'm a Celebrity.

Summary: ITV has reimagined the classic Christmas carol as part of the promotional efforts for the launch of their show I'm a Celebrity.

advertising promotional campaign television

Belgium

On September 5th, Pay at IKEA with a Lost Sock

Brand: IKEA

Campaign: Pay with a Lost Sock at IKEA

Source: https://pub.be/fr/le-5-septembre-payez-chez-ikea-avec-une-chaussette-orpheline/

Goal: Promote a unique payment option

Claim: Pay with a lost sock

Summary: On September 5th, customers at IKEA will have the opportunity to pay for their purchases using a lost sock, in a unique promotional campaign aimed at engaging customers in a playful manner.

IKEA payment innovation promotional campaign

Global

BMW, McDonald’s, Samsung & Co.: ‘Spider-Man’: These Brands Benefit from Blockbuster Success

Brand: BMW

Campaign: Spider-Man: Across the Spider-Verse Promotional Campaign

Source: https://www.horizont.net/marketing/nachrichten/bmw-mcdonalds-samsung–co.-spider-man-diese-marken-profitieren-vom-blockbuster-erfolg-235339

Goal: Leverage blockbuster success to enhance brand visibility

Media: Television, online ads, social media

Summary: The article discusses how major brands like BMW, McDonald's, and Samsung are capitalizing on the success of the blockbuster movie 'Spider-Man: Across the Spider-Verse'. These companies are using promotional strategies that align with the film to enhance their brand visibility and engagement with audiences.

blockbuster promotional campaign

Japan

Is the J League advertising too much lately? — An overview of the largest promotion reaching 30 million from a recognition crisis of over a dozen percent

Brand: J League

Campaign: 2023 Season Opening Promotion

Source: https://www.advertimes.com/20260807/article553510/

Goal: Increase awareness of the new season start date and maximize attendance

Claim: Largest promotion in J League history

Media: Television, collaborations, free invitations, OOH advertising

Summary: This summer, the J League is launching its largest promotion ever to raise awareness of its new season start date on August 7, following a shift in the opening period from February to August. The campaign includes various strategies such as TV ads, collaborations with brands like Pokemon and Travis Japan, and inviting 220,000 free attendees. The aim is to inform audiences about the new season's significance and enhance attendance through structured marketing efforts.

J.League promotional campaign sports marketing