Brand Tracker

Welcome to the automated Brand Tracker diaries.

Global

ITV rewrites Christmas carol for I’m a Celebrity launch

Brand: ITV

Campaign: I’m a Celebrity launch

Source: https://www.campaignlive.co.uk/article/itv-rewrites-christmas-carol-for-i-m-a-celebrity-launch/4vcztk84939ftxnpqcg16bxe57

Goal: To promote the launch of the show I'm a Celebrity.

Summary: ITV has reimagined the classic Christmas carol as part of the promotional efforts for the launch of their show I'm a Celebrity.

Canada

New: Founders and Netflix Invite You to Kiss a Fish and Watch Below

Brand: Netflix

Campaign: Kiss a Fish and Watch Below

Source: https://www.adlatina.com/publicidad/nuevo-founders-y-netflix-invitan-a-besar-un-pez-y-ver-below

Goal: To promote the new series Below while inviting tourism to Newfoundland & Labrador

Claim: Visit Newfoundland & Labrador. All our fishermen look like this. Don't yours?

Media: Digital billboards

Summary: The campaign transforms a classic tourism promotion into an unexpected invitation to watch Netflix's new series Below. Featuring a digital billboard in Times Square with actor Josh Hartnett, it humorously connects the show with tourism by inviting people to experience Newfoundland & Labrador's local traditions, including a unique ritual of kissing a fish. The creative directors from Founders highlighted the success of the campaign in generating media buzz for the province.

advertising television tourism

Italy

IlSole24OreTV presents the fall schedule with the campaign ‘See you on channel 63’

Brand: IlSole24OreTV

Campaign: See you on channel 63

Source: https://brand-news.it/media/tv/ilsole24oretv-presenta-il-palinsesto-autunnale-e-lancia-la-campagna-ci-vediamo-sul-63/

Goal: To promote the new programming schedule on channel 63 and expand audience interest.

Claim: See you on channel 63

Media: TV spots, radio, billboards, print, digital, and social media

Summary: IlSole24OreTV will debut on the digital terrestrial channel 63 with a new fall programming schedule starting September 14, expanding its offerings beyond economic and financial news to include culture, travel, design, automotive, history, and documentaries. The campaign to promote this new season is integrated across various media, featuring a distinctive design system and the slogan 'See you on channel 63.'

campaign Italy Media programming television

Spain

Revolut replaces Openbank as the new sponsor of ‘El Hormiguero’s Card’

Brand: Revolut

Campaign: La Tarjeta de El Hormiguero

Source: https://www.reasonwhy.es/actualidad/revolut-nuevo-patrocinador-tarjeta-el-hormiguero

Goal: Sponsorship of a television program

Media: Television

Summary: Revolut has replaced Openbank as the new sponsor of the television program 'La Tarjeta de El Hormiguero'.

sponsorship television

Portugal

SYFY changes its name to SciFi starting in October in Portugal

Brand: SYFY

Campaign: Rebranding to SciFi

Source: https://www.imagensdemarca.pt/artigo/syfy-muda-de-nome-para-scifi-a-partir-de-outubro-em-portugal/

Goal: Align the brand with other European markets while maintaining loyal content.

Claim: The rebranding of SYFY to SciFi is a natural evolution of the channel.

Media: Television, Events

Summary: SYFY is changing its name to SciFi in Portugal starting October 1, supported by a new visual identity. This change, announced by NBCUniversal International Networks & Direct-to-Consumer, aims to align the Portuguese brand with other European markets. The channel will continue to focus on science fiction, fantasy, and genre entertainment, unveiling a fall programming lineup with several premieres including new series and seasonal specials.

rebranding Science Fiction television

Ireland

Late Late Toy Show Advertising Packages Could Generate Over €1m

Brand: RTÉ

Campaign: Late Late Toy Show Advertising Packages

Source: https://www.adworld.ie/2026/09/02/late-late-toy-show-advertising-packages-could-generate-over-e1m/

Goal: Generate advertising and sponsorship revenue

Media: TV broadcast, RTÉ Player, digital packages

Summary: RTÉ is offering premium advertising packages for the Late Late Toy Show, potentially generating over €1 million in revenue. With various packages and audience giveaways available, this year's broadcast aims to attract substantial advertiser interest, reflecting increased pricing and inventory compared to last year.

advertising RTÉ Player sponsorship television

Austria

Behind-the-Scenes: ServusTV Starts ‘Heart Brands’ TV Format About Austrian Companies

Brand: ServusTV

Campaign: Herzensmarken

Source: https://www.horizont.at/medien/news/herkunft-bis-mitarbeiter-servustv-startet-mit-herzensmarken-tv-format-ueber-oesterreichische-unternehmen-103184

Goal: To showcase Austrian companies

Media: Television

Summary: ServusTV has launched a new television format called 'Herzensmarken' which focuses on highlighting Austrian companies. The show aims to explore and present the stories behind these businesses, providing insights into their operations and impact.

brand awareness television

Czech Republic

Prima Presents New Idents for the Autumn Season

Brand: Prima

Campaign: New Idents for the Autumn Season

Source: https://www.mam.cz/novinky/media-a-trh/2026-08/prima-predstavuje-nove-identy-pro-podzimni-sezonu-propojuji-zname-tvare-s-peti-pismeny-znacky/

Goal: Connect familiar faces with the Prima brand

Media: Television

Summary: Television station Prima launched new idents for the autumn season, connecting well-known personalities with its brand using visual clarity, bright colors, and actual physical sets. The idents debuted on August 23 and feature music composed specifically for the campaign. The central theme is the brand name and its connection with famous faces known to viewers. The campaign avoids digital creation by using real objects for the letters spelling Prima, emphasizing a tangible and realistic impression.

autumn campaign branding television

Norway

Pangstart for Flesvig and Niva

Brand: NRK

Campaign: Oppdrag Europa Season 2

Source: https://www.kampanje.com/premium/pangstart-for-flesvig-og-niva/1017562

Goal: To entertain audiences with travel experiences across Europe

Claim: A hilarious blend of humor and global insights

Media: NRK TV

Summary: The second season of 'Oppdrag Europa', featuring comedians Herman Flesvig and Mikkel Niva, premiered on July 16 on NRK. The show has already garnered impressive viewership, with episodes showcasing travel in various countries including Turkey and Italy. The format is a mix of humor and cultural insights, appealing broadly to audiences.

Comedy television travel

United States

How Shark Week Continues to Make a Big Marketing Splash Year After Year

Brand: Discovery Channel

Campaign: Shark Week

Source: https://www.adweek.com/convergent-tv/how-shark-week-continues-to-make-a-big-marketing-splash-year-after-year/

Goal: To engage fans and celebrate sharks

Claim: Celebrating these amazing creatures

Media: Television, real-life activations, partnerships

Summary: Shark Week, which started in 1988 and has become a significant marketing effort for the Discovery Channel, continues to attract fans through various activations and partnerships that provide unique experiences. This includes limited-edition products and photo opportunities at major events, all while staying true to its core mission of celebrating sharks.

engagement marketing partnerships Shark Week television

New Zealand

It all came down to 17 seconds – ThinkTV announce challenge winner

Brand: ThinkTV

Campaign: There’s More Attention on TV

Source: https://stoppress.co.nz/news/thinktv-announce-17-second-challenge-winner/

Goal: Showcase creativity in television advertising

Claim: Memorable television advertising isn’t defined by the size of a production budget

Media: Television

Summary: ThinkTV has announced the winner of the inaugural 17 Second Challenge, aimed at showcasing creativity in TV advertising without brand or product specifics. The winners, Katerina Lo and Clio Ng from PHD NZ, created the entry named ‘What the…?!’ which will be featured in ThinkTV's campaign. The challenge emphasized that the impact of advertising is determined by innovative thinking rather than budget size.

advertising challenge creativity television

Ireland

DiscoverIreland.ie Signs Up as Sponsor of The Traitors Ireland

Brand: DiscoverIreland.ie

Campaign: Sponsorship of The Traitors Ireland

Source: https://www.adworld.ie/2026/07/17/discoverireland-ie-signs-up-as-sponsor-of-the-traitors-ireland/

Goal: To connect with audiences and inspire travel experiences in Ireland.

Claim: DiscoverIreland.ie connects with an engaged audience through one of the country’s biggest television events.

Media: Television, audio, social media, RTÉ Player, RTÉ Radio 1

Summary: DiscoverIreland.ie, owned by Failte Ireland, has signed up as the new sponsor for the second series of The Traitors Ireland, featuring 240 credited stings in episodes and across various media platforms, aiming to inspire audience engagement and travel experiences in Ireland.

audience engagement sponsorship television travel