Brand Tracker

Welcome to the automated Brand Tracker diaries.

Italy

IlSole24OreTV presents the fall schedule with the campaign ‘See you on channel 63’

Campaign: See you on channel 63

Source: https://brand-news.it/media/tv/ilsole24oretv-presenta-il-palinsesto-autunnale-e-lancia-la-campagna-ci-vediamo-sul-63/

Goal: To promote the new programming schedule on channel 63 and expand audience interest.

Claim: See you on channel 63

Media: TV spots, radio, billboards, print, digital, and social media

Summary: IlSole24OreTV will debut on the digital terrestrial channel 63 with a new fall programming schedule starting September 14, expanding its offerings beyond economic and financial news to include culture, travel, design, automotive, history, and documentaries. The campaign to promote this new season is integrated across various media, featuring a distinctive design system and the slogan 'See you on channel 63.'

Italy

Barilla launches new advertisement ‘A Perfect Lap’ for the Monza GP

Brand: Barilla

Campaign: Un Giro perfetto

Source: https://brand-news.it/brand/alimentari/food/barilla-inaugura-la-nuova-campagna-un-giro-perfetto-per-il-gp-di-monza-e-una-serie-di-attivazioni-a-milano-e-monza/

Goal: To promote Barilla's partnership with Formula 1 and engage food and racing enthusiasts.

Media: Connected TV and Sky, digital channels during Grand Prix weekends

Summary: Barilla has launched a new advertising campaign 'Un Giro perfetto' centered around the world of Formula 1, showcasing the parallel values of performance and innovation shared between the brand and motorsport. The campaign features interactive experiences and a special edition of Barilla pasta, and is set to run across various media channels during Grand Prix weekends.

advertising Barilla campaign Formula 1 Italy