Welcome to the automated Brand Tracker diaries.
Bring the people behind each package
Source: https://www.resume.se/marknadsforing/kampanj/bring-gor-dans-av-logistiken-i-ny-kampanj/
Goal: To showcase Bring as an accessible, flexible, and reliable option in a changing market
Claim: That delivery feeling
Media: Social media, film
Summary: Bring's new campaign focuses on the people involved in the delivery process rather than the logistics perspective. The campaign features dancers transforming into various delivery elements and aims to highlight the collaborative effort behind package delivery. It is set to run in Denmark and Sweden, showcasing Bring's expanded capabilities in recent years.
From Longevity to ADHD: Who Will Appear at This Year’s TEDxLjubljana?
Goal: Address the concerns and uncertainties of expectant parents
Claim: It's just a phase
Summary: The children's stroller brand Joolz has launched a limited collection called 'It's Just a Phase', which aims to address the worries and uncertainties of expectant parents.
Proximus and SILK Show the World Differently with Lupin
Source: https://pub.be/fr/proximus-et-silk-font-voir-le-monde-autrement-avec-lupin/
Goal: To showcase a different perspective of the world
Summary: Proximus, in collaboration with SILK, is launching a campaign titled 'Lupin' that aims to present a unique view of the world.
Microsoft Windows and Droga5: A Creative Obsession That Keeps Going in Circles
Goal: Show what becomes possible when a computer has enough power to keep up with creativity.
Media: Television, streaming platforms, social media, digital channels, content creator collaborations, media partners.
Summary: Microsoft Windows has launched a new campaign in collaboration with Droga5 New York, titled 'What Will You Do With All This Power?', which showcases the capabilities of new Windows laptops with NVIDIA RTX Spark technology. The campaign centers around a film titled 'Obsession Comes Around,' which explores the relationship between creative ambition and technological capability, illustrating how creativity evolves continuously. The campaign will air across various platforms in the U.S., including primetime NFL broadcasts.
Stop Bombing: Handicap International Luxembourg stands against bombings of civilians with ID+P
Goal: To protest against bombing civilians.
Claim: Stop Bombing
Summary: The article discusses Handicap International Luxembourg's campaign 'Stop Bombing', which aims to raise awareness and take a stand against the bombings of civilians.
Darre van Dijk on NN Campaign: ‘A manifesto is a beginning, not an endpoint’
Goal: To initiate a movement for change
Claim: A manifesto is a beginning, not an endpoint
Summary: Darre van Dijk discusses the NN campaign, emphasizing that a manifesto serves as a starting point for change rather than a conclusion.
OpenAI launches its first campaign in France with two grandmothers
Goal: Promote understanding of AI technology
Media: Social media, online platforms
Summary: OpenAI has launched its first campaign in France featuring two grandmothers to foster a better understanding of AI technology among the public. The campaign aims to engage with a broader audience and demystify AI through relatable messaging.
Agency in Linz: Fredmansky Develops New Image Campaign for Hypo Oberösterreich
Goal: To enhance the brand image
Summary: The article discusses Fredmansky's development of a new image campaign for Hypo Oberösterreich, aimed at improving its brand perception in the market.
Droga5 appointed by New Zealand Olympic Committee for LA28
Goal: Strengthening the Team's brand presence ahead of the LA28 Olympics
Summary: Droga5 ANZ has been appointed by the New Zealand Olympic Committee to create a new campaign platform for the LA28 Olympics. The campaign aims to celebrate the pride and spirit of the New Zealand Team and will launch in July 2027, focusing on resonating deeply with New Zealanders and showcasing the Team on a global stage.
Media Week Awards winners 2026: Long-Term Media Strategy
Goal: Support the next generation of UK music
Claim: Powerfully backing the next generation
Summary: The article highlights the gold award-winning campaign 'Amex 'Unsigned' by UM London for American Express, which focuses on empowering the next generation of music in the UK.
Never just sports: How Coca-Cola counters the controversial Novig campaign featuring Sydney Sweeney
Goal: To counter a controversial campaign
Summary: Coca-Cola is responding to the controversial Novig campaign featuring Sydney Sweeney, emphasizing that their message goes beyond just sports.
Media Week Awards winners 2026: Best Use of Content – Under £250k
Goal: To effectively use content in advertising
Summary: The gold winner in the Best Use of Content – Under £250k category at the Media Week Awards 2026 is the campaign 'Radiant as a radioactive seal' by EssenceMediacom for Absolute Collagen.
Why Were Four People Portrayed Separately in the Tsukimi Burger Commercial? ‘Anticipation’, ‘Encounter’, ‘Reward’, ‘Eventization’ — Four Unique Messages
Source: https://www.advertimes.com/20261016/article560880/
Goal: Make the Tsukimi Burger an event enjoyed by everyone across Japan
Media: Television
Summary: The 'Tsukimi Burger' from McDonald's is celebrating its 35th anniversary with a vibrant television commercial featuring different celebrities enjoying the product. The campaign aims to turn the release of the Tsukimi Burger into a nationwide event, emphasizing the anticipation and joy around its launch. Each celebrity portrays a unique aspect of the Tsukimi experience, appealing to diverse fan experiences. The agency behind the campaign is Dentsu, and it has shifted the commercial's tone from a traditional autumn theme to a more lively presentation.
Munhowen Drinx chooses Response D with Agacom
Source: https://www.adada.lu/2026/10/munhowen-drinx-choisit-la-reponse-d-avec-agacom/
Goal: To showcase a new campaign for Munhowen Drinx
Summary: Munhowen Drinx has chosen to implement a new campaign titled 'Response D' in collaboration with the agency Agacom.
Finland is looking for a professional nose: A tourism campaign offering 2,000 euros to explore scents
Goal: To attract a candidate to evaluate and describe the unique scents of the Turku Archipelago.
Claim: The place that smells the best in the world.
Media: Film, social media, other communication channels
Summary: Visit Turku Archipelago launched a unique campaign seeking an individual to explore and document the scents of the Finnish archipelago, offering 2,000 euros for the task. The campaign, 'Get a Nose Job in Saaristo,' is designed to promote the destination through sensory experience rather than visual displays. The selected candidate will evaluate various scents during a short visit in 2027, with their findings used in promotional materials across social media.
Eneco Invites Belgium and the Netherlands to Join the Movement
Source: https://pub.be/fr/eneco-invite-la-belgique-et-les-pays-bas-a-se-joindre-au-mouvement/
Goal: To invite Belgium and the Netherlands to join a movement
Summary: Eneco has extended an invitation for Belgium and the Netherlands to participate in a movement aimed at promoting sustainable practices.
Flashback Friday: APMC’s Star Awards 2026 Winners Booklet Published
Source: https://www.adworld.ie/2026/10/02/flashback-friday-apmcs-star-awards-2026-winners-booklet-published/
Goal: To showcase innovative campaigns and celebrate excellence in marketing.
Summary: The APMC has published a digital Winners Book to commemorate the 2026 Star Awards winners, highlighting the best campaigns of the year. CMS Marketing won the Grand Prix for the 'Paddy Power Darts' campaign, which also received two Gold Stars. Other notable agencies included Verve, The Brill Building, and Allied Global Marketing.
Mälarenergi launches new brand campaign for fair electricity
Goal: To simplify energy communication
Claim: Fair electricity, simply
Media: Films and still image advertisements
Summary: Mälarenergi launches a brand campaign titled 'Schysst el', aiming to present their communication simply without complicated terms focused on fair electricity. The campaign features films where a director interviews the company's staff, aiming to cut through the industry jargon and emphasize reliable service and straightforward solutions. This approach contrasts with the grandiose messaging often seen in the energy sector.
Portugal in Transformation
Source: https://www.imagensdemarca.pt/artigo/portugal-em-transformacao/
Goal: To reinforce proximity, authenticity, and future vision
Media: Content filmed in Porto
Summary: The article discusses the evolution of the tourism sector in Portugal amidst current global changes, highlighting a debate at the VIII Portuguese Tourism Summit. It also features Cofidis' new global rebranding campaign, emphasizing its commitment to proximity and future vision, depicted through scenes in Porto involving brand employees. Additionally, it mentions other promotional activities by brands such as Sagres and Purina within the Portuguese market.
Here are Campaign Middle East’s Work picks of September 2026
Source: https://campaignme.com/here-are-campaign-middle-easts-work-picks-of-september-2026/
Goal: Reduce incidents among frontline workforce
Claim: Make the safe choice
Media: Safety Film
Summary: DP World released a brand safety film for Global Safety Day to address the false sense of security that can develop in routine working environments, aiming to enhance safety awareness among its employees.
From Awareness to Action: Rethinking Mental Health Campaigns
Goal: To change behavior and challenge stigma surrounding mental health
Media: audio, community engagement, social media
Summary: The episode of Adspeak by ADWEEK discusses the effectiveness of mental health campaigns, particularly focusing on the 'Love Your Mind' campaign localized for Georgia. It emphasizes the importance of culturally relevant storytelling, community voices, and athlete advocacy in driving behavioral change regarding mental health. The campaign succeeded in increasing awareness and resource-seeking behavior significantly in a short period, showcasing how well-executed campaigns can foster tangible action.
BNZ Breakers names Colenso as new partner
Source: https://stoppress.co.nz/campaigns/bnz-breakers-names-colenso-as-new-partner/
Goal: Reconnect with the club's roots and resonate with the next generation of fans
Claim: We’re proud to be on the BNZ Breakers’ team
Media: Film, Social Media
Summary: Colenso BBDO has partnered with the BNZ Breakers to develop a new brand identity that emphasizes basketball's cultural power in New Zealand, aiming to connect with fans and honor the team's history through a bold campaign, including the 'Longshot' hero film voiced by UFC champion Israel Adesanya.
The Vienna Tourist Board presents ‘The Vienna Template’ to tell the story of its Design Week.
Goal: Engage designers and creatives with Vienna's modernism and design heritage
Claim: Offering designers a culturally rich and distinctive visual language
Media: Digital guide and social media
Summary: The Vienna Tourist Board has launched 'The Vienna Template' designed by Jung von Matt Donau for the Vienna Design Week, aimed at engaging designers and creatives from various countries through a digital guide that highlights Vienna's modernism, using iconic design elements from notable artists.
Why Now, Kasumi Arimura? The Intent Behind Kirin’s ‘Ichiban Shibori’ New CM
Source: https://www.advertimes.com/20261001/article559510/
Goal: To expand the appeal of beer and celebrate its enjoyment
Claim: Beer is the best after all.
Media: Television
Summary: Kirin Beer launched a new TV commercial for its revamped 'Kirin Ichiban Shibori' beer, featuring actress Kasumi Arimura. This marks her first appearance in a beer commercial. The campaign aims to convey the excitement of enjoying beer amid changes in alcohol taxation, using upbeat music and diverse actors to broaden the beer's appeal across generations. Additional comparisons of old and new flavors will be showcased in follow-up ads.
Teja Kampuš in a New Role Within the BESTSELLER Group
Goal: To support the growth and development of farms through tailored financing
Summary: NLB Agro has prepared a customized financing offer aimed at supporting the growth and development of various farms, with individual attention given to each project campaign and its execution. This initiative is developed in collaboration with the agency Luna TBWA.
The AI Film with Greta Garbo Receives Criticism
Source: https://www.resume.se/marknadsforing/kampanj/ai-filmen-med-greta-garbo-sagas/
Goal: To showcase SKF's technology using an AI-generated Greta Garbo.
Media: TV
Summary: SKF has resurrected Greta Garbo using AI in a new campaign film that aims to highlight the company's technology. The campaign, developed in collaboration with agency Nord, connects to a principle established by SKF in 1919. Despite the involvement of Garbo's family, the film received poor reviews, including a critique in The Guardian that deemed it a diminishing portrayal of the iconic actress.
What have you already told ChatGPT about your subscriber?
Goal: To support the growth and development of each farm with tailored financial solutions
Summary: NLB Agro, through agency Luna \ TBWA, has prepared a customized financing offer and individual treatment to support the growth and development of each farm as part of a product campaign.
Salsa Jeans presents new campaign for Denim Atelier with Diana Chaves and Eva González
Goal: Showcase the new premium denim collection.
Media: Digital channels, in-store communication, photography, video, social media content
Summary: Salsa Jeans launched the Denim Atelier campaign featuring Diana Chaves and Eva González, introducing a new capsule collection that blends denim with the art of tailoring. The campaign includes digital content, in-store communication, and an activation event in Lisbon with a special dinner and concert. The collection emphasizes precise cuts and structured volumes, reinforcing the brand's premium positioning.
Brands in the Rhythm of Festival Sarajevo: 30 Summers, and a Scene We Still Love
Goal: To celebrate 30 years of partnership and connect emotionally with the audience
Claim: Cheers to 30!
Media: Outdoor advertising, social media, digital communication, influencers, public transportation, retail, cinema
Summary: Coca-Cola and the Sarajevo Film Festival have launched the '30 Summers, Same Scene' campaign to celebrate their 30-year partnership. The campaign emphasizes the continuity of emotions shared between the brand and the audience, capturing personal memories associated with the festival. Featuring actress Helena Vuković as a relatable face, the campaign integrates into various aspects of the festival experience, aiming to create a tangible connection for consumers through tailored promotions and extensive media presence.
Gorenjska Banka Continues Its Dreams Campaign with Quick Credit
Goal: Encourage people to pursue their dreams without delay
Summary: Gorenjska banka continues its story of realizing dreams this autumn with a campaign for Quick Credit, developed in collaboration with Agency 101, aimed at those who do not want to delay fulfilling their desires.
The new campaign of the Financial Times emphasizes the value of human expertise against information disorder
Goal: Highlight the value of human expertise against information disorder
Claim: The reliability of sources
Summary: The Financial Times has launched a new campaign titled 'The Pink Room' to emphasize the importance of human expertise and reliable sources in combating information disorder.
IlSole24OreTV presents the fall schedule with the campaign ‘See you on channel 63’
Goal: To promote the new programming schedule on channel 63 and expand audience interest.
Claim: See you on channel 63
Media: TV spots, radio, billboards, print, digital, and social media
Summary: IlSole24OreTV will debut on the digital terrestrial channel 63 with a new fall programming schedule starting September 14, expanding its offerings beyond economic and financial news to include culture, travel, design, automotive, history, and documentaries. The campaign to promote this new season is integrated across various media, featuring a distinctive design system and the slogan 'See you on channel 63.'
Energy solutions provider Ducab reveals brand recognition campaign
Source: https://campaignme.com/energy-solutions-provider-ducab-reveals-global-brand-recognition-campaign/
Goal: Build greater global brand recognition
Media: Outdoor billboards, venue branding, social media channels
Summary: Ducab has launched a campaign to shift its brand perception from being merely a UAE-based cable manufacturer to being recognized as a comprehensive energy solutions provider. The campaign features outdoor advertising during the Middle East Energy festival and aims to enhance Ducab's credibility in international markets.
New Hyundai Campaign Casts Childhood Cancer Survivors As Warriors
Goal: To support childhood cancer research and patients
Claim: Celebrating the strength and resilience of young cancer patients
Media: NBC, Amazon, paid media channels
Summary: Hyundai has revamped its longstanding Hope on Wheels campaign to focus on childhood cancer survivors, showcasing their warrior spirit through a new ad titled 'Little Warrior.' The campaign aims to celebrate the resilience of young cancer patients and includes initiatives like the distribution of warrior gowns and handprint decals to raise awareness and signal support.
Toyota ‘Please Hilux responsibly’
Goal: Promote the indestructible reputation of the Hilux
Summary: Toyota's latest campaign plays on the Hilux’s well-known reputation for indestructibility, highlighting its robustness and reliability.
National Lottery Launches ‘You’ll See The Signs’ Campaign with Folk VML
Goal: To promote changes to the Lotto and create excitement about increased winning odds.
Claim: You’ll See The Signs
Media: TV, AV, outdoor, radio, social
Summary: Folk VML launched a campaign for the National Lottery titled 'You’ll See The Signs' to support major changes to Lotto, including improved jackpot odds and a new Monday draw. The campaign aims to showcase how more Lotto winners might manifest in everyday life, engaging consumers emotionally before explaining the mechanics of the changes.
Interrail Unifies Its Brands with ‘The Interrail Effect’
Source: https://pub.be/fr/interrail-unifie-ses-marques-avec-the-interrail-effect/
Goal: Unify brand identity
Summary: Interrail is unifying its brands under the campaign 'The Interrail Effect'. This campaign aims to create a cohesive brand identity for the company.
Greene King marks arrival of Bayeux Tapestry with ‘Beer Tapestry’
Goal: Celebrate the arrival of the Bayeux Tapestry
Summary: Greene King has launched a campaign titled 'Beer Tapestry' to mark the arrival of the Bayeux Tapestry, created by the agency Pink Neon.
XL Bygg borrows form and rhetoric from the election campaign
Goal: To promote the company's values during the election period
Claim: We vote for wood, the natural choice. Now we build Sweden.
Media: Posters in Stockholm, XL-Bygg's own channels, campaign website
Summary: XL Bygg launches its own campaign inspired by political messages, focusing on issues such as stronger regulations, infrastructure, and advocating for wood in schools. The campaign, developed with agency Sweet, uses election rhetoric and visual language, placing posters throughout Stockholm to raise awareness of its values during the electoral period.
From ‘Too Scary’ to Children’s Dreams: The ‘NO MORE Movie Thief’ Evolved into a Popular Character Collaborating with Hollywood Works
Source: https://www.advertimes.com/20260901/article556080/
Goal: Prevent illegal filming in theaters and promote film culture
Claim: No more movie theft
Media: Campaign video in theaters
Summary: The 'NO MORE映画泥棒' campaign has been revitalized after six years, targeting the prevention of illegal filming in cinemas, particularly focusing on smartphones. It highlights the cultural differences around filming in theaters by foreign tourists unaware of Japanese laws. The campaign, initiated in 2007, features a character known as 'Camera Man' to symbolize film piracy, and has evolved into a popular character collaborating with various franchises. The ongoing campaign aims to inform the public about the legal repercussions of film piracy.
Beamish Campaign from The Public House Has a Ring to It
Source: https://www.adworld.ie/2026/09/04/beamish-campaign-from-the-public-house-has-a-ring-to-it/
Goal: Engage consumers through bartering for a limited-edition product
Claim: A stout of genuine character
Media: Social media, pop-up events, launch video
Summary: The Beamish stout has launched a unique campaign inviting consumers to barter items of genuine character in exchange for a limited-edition signet ring, designed by Dublin jeweller Joshua Reynolds. This initiative, developed by The Public House, first appeared at the All Together Now music festival and was further promoted through social media and a follow-up event at Dublin Flea. The campaign emphasizes Beamish's branding as a stout of character, offering an engaging and shareable experience.
Tiger Beer Awakens the Tiger Within Everyone
Source: https://pub.be/fr/tiger-beer-reveille-le-tigre-qui-sommeille-en-chacun/
Goal: to awaken the inner tiger within everyone
Summary: The article discusses a campaign by Tiger Beer that aims to awaken the inner tiger in everyone, showcasing the brand's creative approach.
New Balance activation celebrates sole of London
Source: https://www.campaignlive.co.uk/article/new-balance-activation-celebrates-sole-london/1969154
Goal: Celebrate London
Summary: The article discusses a new campaign by New Balance, created by Exposure, that aims to celebrate the essence of London.
Barilla launches new advertisement ‘A Perfect Lap’ for the Monza GP
Goal: To promote Barilla's partnership with Formula 1 and engage food and racing enthusiasts.
Media: Connected TV and Sky, digital channels during Grand Prix weekends
Summary: Barilla has launched a new advertising campaign 'Un Giro perfetto' centered around the world of Formula 1, showcasing the parallel values of performance and innovation shared between the brand and motorsport. The campaign features interactive experiences and a special edition of Barilla pasta, and is set to run across various media channels during Grand Prix weekends.
Seven Campaigns That Stand Out: De Baak Fades and All of the Netherlands Becomes Amsterdam
Source: https://www.adformatie.nl/creatie/campagnes/campagnes-vage-beelden-de-baak-en-liegende-nederlanders
Goal: To promote the idea of a more Amsterdam-like Netherlands
Claim: The Netherlands becomes Amsterdam
Summary: The article discusses a campaign by De Baak that aims to transform the Dutch perception and experience to resemble that of Amsterdam, encouraging a cultural shift towards urban living.
Folktandvården Celebrates Fluoride Lady Day with Campaign
Goal: To raise awareness about the importance of oral health education for children
Claim: No one has inspired more young people to take care of their teeth than the fluoride lady.
Media: DN, SvD, Expressen, Aftonbladet
Summary: On September 1, Folktandvården celebrates Fluoride Lady Day with advertisements in Sweden's largest newspapers. The campaign highlights the crucial role fluoride ladies have played in promoting children's oral health, as they still engage over 60,000 schoolchildren annually to teach them about dental care and fluoride rinsing. The campaign, titled 'Sweden's largest influencer,' aims to honor this profession with a contemporary twist.
Fiordifrutta challenges fruit itself in the new campaign by AL.TA
Goal: To position Fiordifrutta as a competitor to fresh fruit rather than other jams.
Claim: Fiordifrutta. The greatest invention since fruit.
Media: TV, out of home, digital
Summary: The new integrated campaign by AL.TA for Fiordifrutta celebrates the brand's 30th anniversary and the launch of new packaging. The campaign positions Fiordifrutta as the greatest innovation since fruit itself, emphasizing that its true competitor is fresh fruit. Creative elements include a TV spot, a multi-subject out-of-home campaign, and digital activities, showcasing the product's natural ingredients and endorsing the brand with direct fruit comparisons.
The 10th Anniversary Nationwide Advertising of ‘FGO’ Receives High Praise for Sales Increase and 2.5 Billion Impressions
Source: https://www.advertimes.com/20260903/article556436/
Goal: To promote the 10th anniversary of the game and increase sales.
Media: Newspapers, Social Media
Summary: The Japan Newspaper Association announced the winners of the 46th Newspaper Advertising Awards on September 2, 2026. The Grand Prize was awarded to Aniplex's 'Fate/Grand Order' 10th Anniversary Nationwide Advertising Project 'OVER THE SAME SKY', which featured 30 unique advertisements in various newspapers showcasing characters from the popular game visiting landmarks across Japan. The campaign significantly contributed to sales growth and regional promotion, achieving over 2.5 billion impressions on social media.
Revealed: 100 Slovene Companies with the Greatest Potential for International Growth
Goal: To address real motherhood experiences and discuss topics often overlooked in idealized portrayals of parenting.
Media: Video conversations
Summary: The brand MAM focuses on real experiences of motherhood in its campaign 'DOST MAM', which features a series of five video conversations addressing topics often not discussed in idealized images of parenting.
Roman Krušič is the new director of online products at Futuri – Marketing Magazine
Goal: To highlight real motherhood experiences.
Media: Video conversations
Summary: The MAM brand's campaign 'DOST MAM' focuses on real motherhood experiences, addressing topics often not discussed in idealized portrayals of parenting through a series of five video conversations.