Welcome to the automated Brand Tracker diaries.
Decarbonization: Enovos supports good resolutions for 2024 with binsfeld – adada
Goal: Promote decarbonization efforts
Claim: Support good resolutions
Summary: Enovos is backing positive resolutions for the year 2024, focusing on decarbonization and promoting sustainable practices through a campaign in collaboration with the agency binsfeld – adada.
Decathlon’s Summer Campaign: A Shared Journey to Experience Sports
Source: https://www.reasonwhy.es/viaje-compartido-vivir-deporte-campana-verano-decathlon-2026
Goal: To promote sports participation
Summary: Decathlon's summer campaign is focused on promoting shared experiences in sports. While it acknowledges that social media has its benefits, it expresses a skepticism about investing heavily in such platforms.
GetYourGuide is looking for people who turn group chats into travel
Goal: To recognize and celebrate the group organizer during travel planning.
Claim: Everyone needs a Holiday Hero.
Media: digital and audio channels, including podcasts and radio
Summary: GetYourGuide's new campaign, 'Holiday Hero or Zero', launched in late July, targets British travelers struggling with group trip organization. The campaign highlights the importance of a travel organizer, featuring real-life scenarios from British podcasters Jamie Laing and Sophie Habboo. Britons can nominate their own 'Holiday Hero' for a chance to win travel experiences and themed prizes.
Svitlana Zalisjtjuk on the fundraising campaign for Ukraine with Prime
Source: https://www.resume.se/marknadsforing/kampanj/ukrainas-ambassador-om-varfor-kreativitet-ar-avgorande/
Goal: To raise funds for Ukraine amidst energy shortages
Summary: In an honest interview with Resumé, Ukraine's ambassador Svitlana Zalisjtjuk shares insights from the fundraising campaign aimed at addressing the energy crisis, highlighting the challenge of capturing attention from leaders and decision-makers who are often distracted.
Under Armour Chooses François Arnaud as Global Brand Ambassador
Goal: Promote Under Armour's HeatGear line and embody the spirit of modern athletes.
Media: Film
Summary: François Arnaud, star of the series 'Heated Rivalry', is the new global brand ambassador for Under Armour and leads the 'For When It’s Hot' campaign, showcasing the HeatGear line. The campaign aims to connect with modern athletes through authenticity and confidence, with Arnaud embodying these values. Launched globally during the warmest week of the year in North America, it focuses on the strong link between sports and culture.
Gen Z perspectives: Agency exit, kind deeds and award season
Source: https://www.marketing-interactive.com/gen-z-perspectives-agency-exit-kind-deeds-and-award-season
Goal: Invite Singaporeans to rethink kindness
Media: short film
Summary: The Singapore Kindness Movement has launched a new short film titled 'deed' as part of its ongoing 'Be greater' campaign, aiming to encourage audiences to see kindness as a continuous action rather than a single moment, with the film presented in both forward and reverse versions to highlight different perspectives on human connection.
ORF-Hitradio: New Campaign: How Ö3 Wants to Listen to Its Listeners
Goal: To engage and connect with listeners more effectively
Claim: Listening to our listeners
Summary: The article discusses Ö3's new campaign aimed at enhancing listener engagement by actively listening to their audience's feedback and needs. The initiative emphasizes the importance of understanding listeners in order to improve the overall experience.
Beefeater 0.0 recreates the iconic ‘Virtual Insanity’ with Jamiroquai in new global campaign
Goal: Promote moderate consumption through non-alcoholic offerings
Claim: Choosing a non-alcoholic alternative doesn't mean sacrificing fun
Media: Digital platforms, social media, points of sale
Summary: Beefeater 0.0 launched a new global campaign in collaboration with Jamiroquai, recreating the iconic 'Virtual Insanity' music video to commemorate its 30th anniversary. The initiative promotes moderate consumption through its non-alcoholic options, featuring Jay Kay humorously reaching for a bottle of Beefeater 0.0. The campaign is aimed at reinforcing the visibility of its alcohol-free range to new audiences.
Mom Store celebrates the beautiful game of parenthood during World Cup season
Goal: Make Mom Store culturally relevant during the World Cup.
Claim: The beautiful game of parenthood.
Media: Social media and digital assets
Summary: Mom Store has launched a social-first campaign titled 'For the Love of the Beautiful Game' in partnership with Think Human, intertwining football terminology with parenting experiences during the World Cup season. The centerpiece is a hero film that showcases family moments through the lens of football commentary, aiming to resonate with parents and young families. The campaign emphasizes the small victories and challenges of parenthood, making it relatable and engaging for the audience.
Good Advertising 2026: Campaign of the Month and its Winners
Goal: To challenge common excuses and focus shifts related to gender-based violence.
Claim: This communication does not ask for attention – it takes it.
Media: Outdoor
Summary: The article highlights the winners of the 'Campaign of the Month' for July 2026, showcasing various advertising campaigns that have stood out. Notable campaigns include 'INTE ALLA MEN' by UN Women Sweden, which effectively challenges societal excuses about gender issues. Other campaigns are recognized for their unique approaches and creativity across different media.
Carlsberg Launches New Campaign with Classic Slogan
Source: https://www.resume.se/marknadsforing/kampanj/carlsberg-tar-tillbaka-klassisk-tagline/
Goal: Modern refresh of an iconic campaign addressing summer challenges
Claim: Probably the best beer in the world
Media: Online, social media, physical activations
Summary: Carlsberg is reviving its classic slogan 'If Carlsberg Did…' in a new campaign in the UK, aiming to provide modern solutions to common summer problems, while highlighting the familiarity and affection for the phrase among fans. The campaign, crafted with agency Fold7, will run until the end of August across various media channels.
Burberry Celebrates the Passion of British Fans for Football with the Campaign ‘A Good Sport’
Goal: Celebrate British football fandom and introduce autumn collection
Media: Film, Photography
Summary: Burberry has launched a new campaign titled 'A Good Sport' which focuses on the excitement and sense of belonging among British football fans as they anticipate matches. The campaign features a star-studded cast including Jason Sudeikis and Rome Beckham, highlighting the essence of fan culture and the brand's connection to the sport. Creative direction is led by Daniel Lee, with the autumn collection reimagining classic football attire.
Premiere: Naranja X invited to immortalize the GOAT on fans’ shirts
Goal: To immortalize the legacy of the greatest of all time in fans' shirts during the tournament.
Claim: The GOAT already occupies an indelible place in football history.
Summary: The 'GOAT Infinito' campaign by Naranja X aims to celebrate the legacy of the greatest of all time in football by allowing fans to permanently carry it on their shirts. Through this initiative, fans are invited to commemorate the captain's achievements during the tournament, as the shirt symbolizes shared memories and emotions among the Argentine people. Julieta López from Naranja X emphasized the importance of understanding what truly matters to people during significant moments, while Lucila Castellani stated that legends become eternal, and the symbol created embodies this sentiment.
New: Chispa and Beautiful Beast Turn Football Disappointment into an Opportunity for Love
Goal: To turn sports disappointment into an opportunity for love.
Media: Online shows, interviews, entertainment, compatibility tests
Summary: Chispa and Beautiful Beast launched the Lucky Losers campaign following a national survey that revealed fans often seek companionship after sports defeats. The campaign includes gamified online shows and compatibility tests, aiming to leverage shared disappointment to foster connections among fans.
How the Evian Baby Swim Campaign Became Cult
Goal: Promote Evian water and its connection to a healthy lifestyle
Claim: Live young
Media: Television, online video
Summary: The article discusses how Evian's Baby Swim campaign has gained cult status through its memorable imagery and messaging that emphasizes youth and vitality. The campaign features babies swimming and aims to convey the refreshing nature of Evian water. It has become iconic and is recognized for its effective storytelling and visual appeal.
The Brill Building Rolls Out New Creative for the RDS & Gallagher Dublin Horse Show
Goal: Promote the Gallagher Dublin Horse Show
Claim: Closer to Greatness
Media: television, radio, out-of-home, digital and display media
Summary: Ahead of the Gallagher Dublin Horse Show, the RDS, The Brill Building, and Ad Advantage Media have launched a campaign titled 'Closer to Greatness'. It aims to celebrate the heritage of the event while presenting it in a modern context through various media channels. The lead execution is a film combining archive footage and new imagery designed to connect the show's history with its future ambitions. The campaign is part of a three-year partnership.
Banjoman Rolls Out Powerful Campaign for RNLI
Source: https://www.adworld.ie/2026/07/10/banjoman-rolls-out-powerful-campaign-for-rnli/
Goal: Promote water safety awareness
Claim: Float to Live
Media: Short film
Summary: The RNLI has launched a water safety campaign in partnership with the GAA, featuring a short film titled 'Float.' Directed by Dermot Malone of Banjoman, the film follows a teenager who uses the RNLI’s advice to float to survive a swimming emergency. The campaign aims to convey the importance of water safety awareness through emotional storytelling.
Jenny Nygaard at WergelandApenes Answers in Summer Conversation
Goal: Break down prejudices and misconceptions related to job inclusion
Summary: In an interview for 'Sommerpraten', Jenny Nygaard, the agency leader of WergelandApenes, discusses her summer plans and reflects on her experiences traveling in remote areas. She highlights her admiration for colleagues at WergelandApenes due to their impressive teamwork and productivity following a financially challenging year. Nygaard also praises the campaign 'Attractive Enough?' by Fretex Jobb, which aims to challenge societal prejudices around employment inclusion.
McDonald’s France and BBDO Paris Take You on a Journey This Summer
Source: https://www.cbnews.fr/creation/mcdonald-s-france-bbdo-paris-vous-font-voyager-cet-ete
Goal: To showcase recipes inspired by McDonald's menus from different countries.
Media: Advertising, DOOH, social media
Summary: McDonald’s France and BBDO Paris launch a new edition of 'Croquez le Monde', a summer campaign that features six recipes inspired by McDonald's menus from various countries. First introduced in summer 2024, the campaign returns this summer with products inspired by Germany, the UK, Morocco, Italy, Australia, and Japan. The campaign includes visuals that associate each recipe with cultural references from its country of origin and is deployed across advertising, DOOH, and social media during the summer.