Brand Tracker

Welcome to the automated Brand Tracker diaries.

Sweden

Bring the people behind each package

Brand: Bring

Campaign: Bring the people behind each package

Source: https://www.resume.se/marknadsforing/kampanj/bring-gor-dans-av-logistiken-i-ny-kampanj/

Goal: To showcase Bring as an accessible, flexible, and reliable option in a changing market

Claim: That delivery feeling

Media: Social media, film

Summary: Bring's new campaign focuses on the people involved in the delivery process rather than the logistics perspective. The campaign features dancers transforming into various delivery elements and aims to highlight the collaborative effort behind package delivery. It is set to run in Denmark and Sweden, showcasing Bring's expanded capabilities in recent years.

Global

The new brand platform of Just Eat celebrates the role of delivery: Stay in the moment

Brand: Just Eat

Campaign: Stay in the Moment

Source: https://www.reasonwhy.es/actualidad/nueva-plataforma-just-eat-quedate-en-el-momento

Goal: Promote delivery culture

Claim: Stay in the moment

Summary: Just Eat has launched a new brand platform that emphasizes the importance of delivery and encourages taking risks in marketing to discover better strategies.

delivery marketing culture risk-taking