Brand Tracker

Welcome to the automated Brand Tracker diaries.

Sweden

Bring the people behind each package

Brand: Bring

Campaign: Bring the people behind each package

Source: https://www.resume.se/marknadsforing/kampanj/bring-gor-dans-av-logistiken-i-ny-kampanj/

Goal: To showcase Bring as an accessible, flexible, and reliable option in a changing market

Claim: That delivery feeling

Media: Social media, film

Summary: Bring's new campaign focuses on the people involved in the delivery process rather than the logistics perspective. The campaign features dancers transforming into various delivery elements and aims to highlight the collaborative effort behind package delivery. It is set to run in Denmark and Sweden, showcasing Bring's expanded capabilities in recent years.

Germany

Germany employs humanoid robots: a new model for industry and services

Brand: igus

Campaign: Iggy Rob Home Launch

Source: https://www.imagensdemarca.pt/artigo/alemanha-poe-robos-humanoides-a-trabalhar-ha-um-novo-modelo-para-industria-e-servicos/

Goal: To make humanoid robots more accessible and practical for various applications.

Claim: More accessible and practical humanoid robots.

Summary: igus is reinforcing its commitment to humanoid robotics with the launch of Iggy Rob Home, a new version designed for non-traditional industrial applications. Developed in Germany, the robot is aimed at sectors like hospitality, education, research, and logistics. The Iggy Rob Home shares a technical platform with the Iggy Rob Industrial but is tailored for interactive tasks and environments. It's designed to be customizable, with features that facilitate human-robot interaction.

automation education humanoid robots logistics technology