Brand Tracker

Welcome to the automated Brand Tracker diaries.

Portugal

Salsa Jeans presents new campaign for Denim Atelier with Diana Chaves and Eva González

Campaign: Denim Atelier – The Art of Tailoring

Source: https://www.imagensdemarca.pt/artigo/salsa-jeans-apresenta-nova-campanha-para-denim-atelier-com-diana-chaves-e-eva-gonzalez/

Goal: Showcase the new premium denim collection.

Media: Digital channels, in-store communication, photography, video, social media content

Summary: Salsa Jeans launched the Denim Atelier campaign featuring Diana Chaves and Eva González, introducing a new capsule collection that blends denim with the art of tailoring. The campaign includes digital content, in-store communication, and an activation event in Lisbon with a special dinner and concert. The collection emphasizes precise cuts and structured volumes, reinforcing the brand's premium positioning.

Global

Calvin Klein launches the Denim Autumn 2026 campaign with Sadie Sink

Brand: Calvin Klein

Campaign: Denim Autumn 2026

Source: https://brand-news.it/brand/persona/abbigliamento/calvin-klein-lancia-la-campagna-denim-autunno-2026-con-sadie-sink/

Goal: To showcase the confidence felt when wearing the perfect pair of jeans

Claim: Feel The Fit

Media: In-store, calvinklein.com, social media channels, high-impact billboards

Summary: Calvin Klein has launched a new global advertising campaign for Denim Autumn 2026 featuring actress Sadie Sink, known for her role in Netflix's Stranger Things. Titled 'Feel The Fit', the campaign showcases the confidence one experiences when wearing the perfect pair of jeans, as Sadie navigates daily life with effortless assurance.

advertising denim fashion

Global

Old Navy is rewiring its marketing strategy after summer traffic bust

Brand: Old Navy

Campaign: Most Wanted Denim

Source: https://www.marketingdive.com/news/old-navy-is-rewiring-its-marketing-strategy-after-summer-traffic-bust/829053/

Goal: Increase brand visibility and drive traffic

Claim: Building Old Navy as a denim destination

Media: Television, social media, influencer collaborations

Summary: Old Navy is adjusting its marketing strategy after disappointing sales in Q2, highlighted by a campaign featuring Cardi B that has become the most-viewed in the brand's history. The campaign aims to position Old Navy as a premier denim destination, with an emphasis on improving traffic and sales during the fall months.

celebrity marketing denim retail strategy