Campaign Diaries
Calvin Klein launches the Denim Autumn 2026 campaign with Sadie Sink
Goal: To showcase the confidence felt when wearing the perfect pair of jeans
Claim: Feel The Fit
Media: In-store, calvinklein.com, social media channels, high-impact billboards
Summary: Calvin Klein has launched a new global advertising campaign for Denim Autumn 2026 featuring actress Sadie Sink, known for her role in Netflix's Stranger Things. Titled 'Feel The Fit', the campaign showcases the confidence one experiences when wearing the perfect pair of jeans, as Sadie navigates daily life with effortless assurance.
Campaign Diaries
No Brand Diaries found.
The marketing director of Calvin Klein talks about how to manipulate the algorithm and adopt an entertainment-focused mindset
Goal: Increase sales and engagement through viral content
Media: Podcast, Social Media
Summary: Calvin Klein's provocative campaign featuring Dakota Johnson this year successfully boosted female product sales and engagement. Global Marketing Director Jonathan Bottomley discussed how the brand uses a focus on entertainment to create viral content that resonates with younger consumers.
Campaign Diaries
No Brand Diaries found.
