Brand Tracker

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Displaying 1 Campaigns tagged with "viral-marketing"

The marketing director of Calvin Klein talks about how to manipulate the algorithm and adopt an entertainment-focused mindset

Campaign: Dakota Johnson Collaboration

Source: https://www.adlatina.com/marketing/el-director-de-marketing-de-calvin-klein-habla-sobre-cmo-manipular-el-algoritmo-y-adoptar-una-mentalidad-centrada-en-el-entretenimiento

Goal: Increase sales and engagement through viral content

Media: Podcast, Social Media

Summary: Calvin Klein's provocative campaign featuring Dakota Johnson this year successfully boosted female product sales and engagement. Global Marketing Director Jonathan Bottomley discussed how the brand uses a focus on entertainment to create viral content that resonates with younger consumers.