Brand Tracker

Welcome to the automated Brand Tracker diaries.

Portugal

Sociedade Ponto Verde Joins the ‘Letter to the Companies of the Future’

Brand: Sociedade Ponto Verde

Campaign: Carta às Empresas do Futuro

Source: https://www.imagensdemarca.pt/artigo/sociedade-ponto-verde-junta-se-a-carta-as-empresas-do-futuro/

Goal: To mobilize companies towards a sustainable and resilient economy.

Claim: Reflecting on the future and responsibility for today's choices.

Summary: Sociedade Ponto Verde has joined the 'Letter to the Companies of the Future', an initiative by BCSD Portugal aimed at gathering companies to reflect on their role in building a sustainable economy. This collaborative letter addresses companies of 2050 and emphasizes responsible leadership, cooperation, and creating sustainable value, with the goal of fostering innovation and efficient waste management solutions.

Norway

NewsLab’s film for Forbrukerrådet viewed by 4.5 million

Brand: Forbrukerrådet

Campaign: Enshittificator

Source: https://www.kom24.no/august-jorfald-enshittificator-forbrukerradet/ny-millionsuksess-for-newslab/952494

Goal: To raise awareness about product longevity and circular choices

Claim: Too many products die too early. Quality must become the norm again.

Media: X, Instagram, YouTube

Summary: Forbrukerrådet's latest campaign video, produced by NewsLab, has gone viral, garnering 4.5 million views across various platforms in just a few days. Launched on September 15, the campaign addresses the issues of product longevity and aims to promote circular economy choices. The video combines humor with a relatable theme about products failing too soon, resonating with viewers and prompting discussions on consumer rights and responsibilities.

circular economy consumer rights product longevity Viral Marketing

Finland

The Specialty Retailers’ Association Published Four Possible Future Scenarios for Sustainable Business

Brand: Etu

Campaign: Sustainable Business 2036 Scenarios

Source: https://www.markkinointiuutiset.fi/artikkelit/erikoiskaupan-liitto-julkaisi-nelja-kestavan-liiketoiminnan-mahdollista-tulevaisuusskenaariota

Goal: To help companies prepare for multiple possible futures in sustainable business practices

Summary: The Finnish Specialty Retailers' Association has released the Sustainable Business 2036 scenarios, outlining four alternative futures for the evolution of circular economy and sustainability in specialty retail. The scenarios examine critical uncertainties regarding the adoption of service-based business models and shifts in consumer behavior from ownership to access. The scenarios aim to assist companies in preparing for various futures and offer insights to decision-makers on solutions that support sustainable and competitive retail development.

business models circular economy retail sustainability

Portugal

SPV launches platform to finance innovation projects in circular economy

Brand: Sociedade Ponto Verde

Campaign: Digital platform for financing innovation projects in circular economy

Source: https://www.imagensdemarca.pt/artigo/spv-lanca-plataforma-para-financiar-projetos-de-inovacao-na-economia-circular/

Goal: Accelerate innovation in circular economy and waste management

Summary: Sociedade Ponto Verde (SPV) has launched a new digital platform aimed at financing Research & Development (R&D) projects to promote innovation in the circular economy and packaging waste management. The platform offers a simpler application process for entrepreneurs, businesses, universities, research centers, associations, and NGOs to access SPV's support program. Since its inception, SPV has invested over six million euros in various projects, with the goal of fostering solutions related to circular economy practices. The platform also includes features to streamline application management and improve communication with SPV's team.

circular economy funding innovation research and development

Taiwan

The Peace Industry Forum Focuses on Sustainable Development: Cheng Kun Shares How ATUNAS Helps the Earth Breathe

Brand: ATUNAS

Campaign: ALL LOVE Recyclable Outdoor Functional Clothing

Source: https://www.brain.com.tw/news/articlecontent?ID=53141&sort=

Goal: Promote sustainable practices in clothing production

Claim: Begin with the End in Mind

Summary: ATUNAS, a Taiwanese outdoor brand, is committed to sustainability and circular economy, as discussed by its chairman, Cheng Kun, during a recent forum. They have introduced ALL LOVE, Taiwan's first fully recyclable outdoor garment made from a single material, aiming to reduce textile waste and promote responsible production practices. ATUNAS has also established recycling stations and repair services in stores to encourage customers to participate in sustainability efforts.

circular economy environmental responsibility outdoor clothing sustainability

Taiwan

Taiwan’s Model Port: An Alternative ‘Industrial Ecology’ for Peaceful Industry

Brand: He Ping Power Plant

Campaign: He Ping Power Sustainable Energy Education Center

Source: https://www.brain.com.tw/news/articlecontent?ID=53134&sort=

Goal: Promote sustainable energy education and circular economy practices

Claim: Transforming industrial waste into resources

Summary: He Ping Power Plant in Taiwan, recognized as the world's only 'no ash pond' coal-fired power plant, has established the 'He Ping Power Sustainable Energy Education Center.' This facility has received certification from the Ministry of Environment as an environmental education location, aiming to educate the public about sustainable energy practices and the circular economy. By working closely with nearby industries, it demonstrates a practical model for resource recycling and the symbiotic relationship between industrial growth and environmental conservation.

circular economy environmental education sustainable energy