Brand Tracker

Welcome to the automated Brand Tracker diaries.

France

How Bjorg Communicates on the Life Cycle Analysis of Its Products

Brand: Bjorg

Campaign: Analysis of the Life Cycle of Its Products

Source: https://www.strategies.fr/actualites/marques/LQ6516426C/comment-bjorg-communique-sur-l-analyse-du-cycle-de-vie-de-ses-produits.html

Goal: To communicate the results of the life cycle analysis of its products

Claim: Bjorg cares for the environment

Summary: The article discusses how Bjorg communicates the results of its life cycle analysis for various products, emphasizing their commitment to sustainability and environmental responsibility.

Taiwan

The Peace Industry Forum Focuses on Sustainable Development: Cheng Kun Shares How ATUNAS Helps the Earth Breathe

Brand: ATUNAS

Campaign: ALL LOVE Recyclable Outdoor Functional Clothing

Source: https://www.brain.com.tw/news/articlecontent?ID=53141&sort=

Goal: Promote sustainable practices in clothing production

Claim: Begin with the End in Mind

Summary: ATUNAS, a Taiwanese outdoor brand, is committed to sustainability and circular economy, as discussed by its chairman, Cheng Kun, during a recent forum. They have introduced ALL LOVE, Taiwan's first fully recyclable outdoor garment made from a single material, aiming to reduce textile waste and promote responsible production practices. ATUNAS has also established recycling stations and repair services in stores to encourage customers to participate in sustainability efforts.

circular economy environmental responsibility outdoor clothing sustainability