Campaign Diaries
Old Navy’s MrBeast deal boosts engagement amid bigger bet on creators
Goal: Increase online traffic and engagement
Media: YouTube, TikTok
Summary: Old Navy partnered with YouTuber MrBeast for a back-to-school campaign aimed at boosting online traffic and engagement, resulting in a over 22% increase in traffic to their kids' assortment. This collaboration, featuring comedic content and giveaways, marks a shift in Old Navy's marketing strategy towards creator-driven content in response to changing consumer habits.
Campaign Diaries
No Brand Diaries found.
Old Navy is rewiring its marketing strategy after summer traffic bust
Goal: Increase brand visibility and drive traffic
Claim: Building Old Navy as a denim destination
Media: Television, social media, influencer collaborations
Summary: Old Navy is adjusting its marketing strategy after disappointing sales in Q2, highlighted by a campaign featuring Cardi B that has become the most-viewed in the brand's history. The campaign aims to position Old Navy as a premier denim destination, with an emphasis on improving traffic and sales during the fall months.
Campaign Diaries
No Brand Diaries found.
