Brand Tracker

Welcome to the automated Brand Tracker diaries.

F&F invites shoppers to take a break with coffee-inspired activation

Brand: F&F

Campaign: Coffee-Inspired Activation

Source: https://www.campaignlive.co.uk/article/f-f-invites-shoppers-to-take-a-break-with-coffee-inspired-activation/46e0h5gbxc1fxzzfbk5qzjr8x4

Goal: Invite shoppers to take a break

Summary: F&F has launched a coffee-inspired activation created by agency N2O, aimed at inviting shoppers to take a break and enjoy the experience.

Portugal

Salsa Jeans presents new campaign for Denim Atelier with Diana Chaves and Eva González

Brand: Salsa Jeans

Campaign: Denim Atelier – The Art of Tailoring

Source: https://www.imagensdemarca.pt/artigo/salsa-jeans-apresenta-nova-campanha-para-denim-atelier-com-diana-chaves-e-eva-gonzalez/

Goal: Showcase the new premium denim collection.

Media: Digital channels, in-store communication, photography, video, social media content

Summary: Salsa Jeans launched the Denim Atelier campaign featuring Diana Chaves and Eva González, introducing a new capsule collection that blends denim with the art of tailoring. The campaign includes digital content, in-store communication, and an activation event in Lisbon with a special dinner and concert. The collection emphasizes precise cuts and structured volumes, reinforcing the brand's premium positioning.

activation campaign denim fashion premium

Oatly Activation Will Matcha Visitors to Drinks

Brand: Oatly

Campaign: Matcha Activation

Source: https://www.campaignlive.co.uk/article/oatly-activation-will-matcha-visitors-drinks/1969077

Goal: Engage visitors with matcha drinks

Summary: Oatly is activating a campaign featuring a conveyor belt of matcha drinks available to visitors at selected times.

activation drinks matcha

UAE

Air Arabia celebrates new Rome route with UAE’s largest tiramisu

Brand: Air Arabia

Campaign: Rome Sweet Rome

Source: https://campaignme.com/air-arabia-celebrates-new-rome-route-with-the-uaes-largest-tiramisu/

Goal: Create a memorable and disruptive activation to build brand recall

Media: Air Arabia’s social media channels, influencer partnerships, media collaborations including Lovin Dubai, Radio – Channel 4

Summary: Air Arabia celebrated the launch of its new Sharjah–Rome service by creating the UAE’s largest tiramisu in collaboration with Eataly. This engaging activation, measuring 5.2 meters long, served as a centerpiece to draw crowds and generate memories associated with Rome. The event, hosted at Dubai Mall, was coupled with extensive media and influencer partnerships to amplify its reach and engage a wide audience of leisure travelers.

activation Eataly Rome tiramisu travel