Welcome to the automated Brand Tracker diaries.
GetYourGuide is looking for people who turn group chats into travel
Goal: To recognize and celebrate the group organizer during travel planning.
Claim: Everyone needs a Holiday Hero.
Media: digital and audio channels, including podcasts and radio
Summary: GetYourGuide's new campaign, 'Holiday Hero or Zero', launched in late July, targets British travelers struggling with group trip organization. The campaign highlights the importance of a travel organizer, featuring real-life scenarios from British podcasters Jamie Laing and Sophie Habboo. Britons can nominate their own 'Holiday Hero' for a chance to win travel experiences and themed prizes.
KAYAK Places Indecisive Friends on Personalized Billboards
Goal: To address group travel planning frustrations and show how the platform can help groups turn plans into booked trips
Media: digital billboards, online video, social media, outdoor advertising, media relations, nomination page
Summary: KAYAK launched the 'Bookboards' campaign in collaboration with agency Rethink to tackle the challenge of indecisive friends in group travel planning. Users can nominate friends who delay confirming travel plans, and selected nominations will be featured on digital billboards in major cities like New York, Chicago, and Los Angeles. The campaign aims to push group members to finalize their travel arrangements through KAYAK, using personalized and humorous messages. Accompanying the billboards, a film featuring actress Grace Reiter highlights the urgency of booking trips and the campaign's insights show that 84% of travelers have faced similar planning frustrations.
Changi Airport bets on two Aussie mates to uncover SEA’s hidden gems
Goal: Encourage travelers to explore lesser-known destinations in Southeast Asia.
Claim: Changi Airport as the gateway to Southeast Asia.
Media: Social content, creator partnerships, destination-led storytelling
Summary: Changi Airport launched the 'A Taste of Asia' campaign featuring Australian creators Tom Smallwood and Lachy Mac to inspire travelers to explore lesser-known destinations in Southeast Asia through food and culture. The campaign aims to position Changi Airport as a key entry point to the region while promoting a deeper exploration of its diverse offerings. Trip.com is the booking partner for this initiative.
DiscoverIreland.ie Signs Up as Sponsor of The Traitors Ireland
Source: https://www.adworld.ie/2026/07/17/discoverireland-ie-signs-up-as-sponsor-of-the-traitors-ireland/
Goal: To connect with audiences and inspire travel experiences in Ireland.
Claim: DiscoverIreland.ie connects with an engaged audience through one of the country’s biggest television events.
Media: Television, audio, social media, RTÉ Player, RTÉ Radio 1
Summary: DiscoverIreland.ie, owned by Failte Ireland, has signed up as the new sponsor for the second series of The Traitors Ireland, featuring 240 credited stings in episodes and across various media platforms, aiming to inspire audience engagement and travel experiences in Ireland.