Campaign Diaries
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Australia
Changi Airport bets on two Aussie mates to uncover SEA’s hidden gems
Goal: Encourage travelers to explore lesser-known destinations in Southeast Asia.
Claim: Changi Airport as the gateway to Southeast Asia.
Media: Social content, creator partnerships, destination-led storytelling
Summary: Changi Airport launched the 'A Taste of Asia' campaign featuring Australian creators Tom Smallwood and Lachy Mac to inspire travelers to explore lesser-known destinations in Southeast Asia through food and culture. The campaign aims to position Changi Airport as a key entry point to the region while promoting a deeper exploration of its diverse offerings. Trip.com is the booking partner for this initiative.
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