Brand Tracker

Welcome to the automated Brand Tracker diaries.

Southeast Asia

ChatGPT Ads makes its Southeast Asia debut

Brand: OpenAI

Campaign: ChatGPT Ads Southeast Asia Expansion

Source: https://www.marketing-interactive.com/chatgpt-ads-makes-its-southeast-asia-debut

Goal: To expand ChatGPT Ads to more businesses in Southeast Asia and Taiwan.

Claim: New ways for businesses and people to connect through AI.

Media: ChatGPT platform, digital advertising

Summary: OpenAI has launched ChatGPT Ads in Southeast Asia and Taiwan, allowing businesses in the region to advertise through the platform. The ads will appear to users on specific ChatGPT plans and are designed to present relevant products and services during user conversations. This expansion follows successful launches in other countries and represents the company's commitment to enhancing advertising opportunities with AI.

Singapore

Quantcast taps ex-Trade Desk leader to drive SEA growth

Brand: Quantcast

Campaign: Regional rollout of AI-powered advertising platform Q+

Source: https://www.marketing-interactive.com/quantcast-taps-ex-trade-desk-leader-to-drive-sea-growth

Goal: Accelerate regional growth and rollout of AI-powered advertising platform.

Claim: Performance advertising solution designed to help advertisers reach audiences across the open internet.

Media: AI-powered advertising platform

Summary: Quantcast has appointed Tom Weaving as managing director for Southeast Asia to accelerate regional growth and lead the rollout of its AI-powered advertising platform, Q+. Weaving will focus on revenue growth in Singapore, Hong Kong, and emerging markets, utilizing his extensive experience in programmatic advertising to help brands achieve better performance in a complex digital landscape.

AI advertising Digital Advertising leadership Quantcast Southeast Asia

Australia

Changi Airport bets on two Aussie mates to uncover SEA’s hidden gems

Brand: Changi Airport

Campaign: A Taste of Asia

Source: https://www.marketing-interactive.com/changi-airport-bets-on-two-aussie-mates-to-uncover-sea-s-hidden-gems

Goal: Encourage travelers to explore lesser-known destinations in Southeast Asia.

Claim: Changi Airport as the gateway to Southeast Asia.

Media: Social content, creator partnerships, destination-led storytelling

Summary: Changi Airport launched the 'A Taste of Asia' campaign featuring Australian creators Tom Smallwood and Lachy Mac to inspire travelers to explore lesser-known destinations in Southeast Asia through food and culture. The campaign aims to position Changi Airport as a key entry point to the region while promoting a deeper exploration of its diverse offerings. Trip.com is the booking partner for this initiative.

food influencer marketing Southeast Asia travel