Welcome to the automated Brand Tracker diaries.
Quantcast taps ex-Trade Desk leader to drive SEA growth
Source: https://www.marketing-interactive.com/quantcast-taps-ex-trade-desk-leader-to-drive-sea-growth
Goal: Accelerate regional growth and rollout of AI-powered advertising platform.
Claim: Performance advertising solution designed to help advertisers reach audiences across the open internet.
Media: AI-powered advertising platform
Summary: Quantcast has appointed Tom Weaving as managing director for Southeast Asia to accelerate regional growth and lead the rollout of its AI-powered advertising platform, Q+. Weaving will focus on revenue growth in Singapore, Hong Kong, and emerging markets, utilizing his extensive experience in programmatic advertising to help brands achieve better performance in a complex digital landscape.
Changi Airport bets on two Aussie mates to uncover SEA’s hidden gems
Goal: Encourage travelers to explore lesser-known destinations in Southeast Asia.
Claim: Changi Airport as the gateway to Southeast Asia.
Media: Social content, creator partnerships, destination-led storytelling
Summary: Changi Airport launched the 'A Taste of Asia' campaign featuring Australian creators Tom Smallwood and Lachy Mac to inspire travelers to explore lesser-known destinations in Southeast Asia through food and culture. The campaign aims to position Changi Airport as a key entry point to the region while promoting a deeper exploration of its diverse offerings. Trip.com is the booking partner for this initiative.