Brand Tracker

Welcome to the automated Brand Tracker diaries.

Southeast Asia

ChatGPT Ads makes its Southeast Asia debut

Brand: OpenAI

Campaign: ChatGPT Ads Southeast Asia Expansion

Source: https://www.marketing-interactive.com/chatgpt-ads-makes-its-southeast-asia-debut

Goal: To expand ChatGPT Ads to more businesses in Southeast Asia and Taiwan.

Claim: New ways for businesses and people to connect through AI.

Media: ChatGPT platform, digital advertising

Summary: OpenAI has launched ChatGPT Ads in Southeast Asia and Taiwan, allowing businesses in the region to advertise through the platform. The ads will appear to users on specific ChatGPT plans and are designed to present relevant products and services during user conversations. This expansion follows successful launches in other countries and represents the company's commitment to enhancing advertising opportunities with AI.

Czech Republic

Advertising Enters ChatGPT. Agencies Are Already Testing It With Clients

Brand: 81 klima, momenti

Campaign: ChatGPT Ads

Source: https://www.mam.cz/novinky/media-a-trh/medialni-nakup/2026-08/reklama-vstupuje-do-chatgpt-ceska-agentura-ji-uz-testuje-s-klienty/

Goal: To test and understand a new advertising format

Media: ChatGPT

Summary: Czech Promotion is testing a new advertising format called ChatGPT Ads with clients, including brands 81 klima and Momenti. This innovative approach allows ads to appear in conversations with AI, targeting potential customers precisely when they are making purchasing decisions. The aim of the initial campaigns is to learn how this new format functions in practice and to gain firsthand experience before it becomes a standard part of media strategies.

advertising innovation ChatGPT Ads Czech promotion