Welcome to the automated Brand Tracker diaries.
Angel Bay creates a real life restaurant inspired by the average Kiwi fridge
Goal: To inspire creative cooking with common household ingredients.
Claim: Showcase what the average Kiwi fridge and freezer are capable of.
Summary: Angel Bay has transformed a suburban home in Auckland into a pop-up burger bistro called 'Real Life Restaurant', inspired by the contents of the average Kiwi fridge. The menu features dishes created from common ingredients found in New Zealand households, promoting creativity in cooking and reducing food waste.
DIY Set: Lidl Launches Döner Croissant for Homemade Preparation
Goal: To promote a new DIY food product
Claim: Make your own döner croissant
Summary: Lidl has introduced a DIY set for consumers to make their own döner croissant, highlighting its unique offering in the market.
Changi Airport bets on two Aussie mates to uncover SEA’s hidden gems
Goal: Encourage travelers to explore lesser-known destinations in Southeast Asia.
Claim: Changi Airport as the gateway to Southeast Asia.
Media: Social content, creator partnerships, destination-led storytelling
Summary: Changi Airport launched the 'A Taste of Asia' campaign featuring Australian creators Tom Smallwood and Lachy Mac to inspire travelers to explore lesser-known destinations in Southeast Asia through food and culture. The campaign aims to position Changi Airport as a key entry point to the region while promoting a deeper exploration of its diverse offerings. Trip.com is the booking partner for this initiative.
McDonald’s France and BBDO Paris Take You on a Journey This Summer
Source: https://www.cbnews.fr/creation/mcdonald-s-france-bbdo-paris-vous-font-voyager-cet-ete
Goal: To showcase recipes inspired by McDonald's menus from different countries.
Media: Advertising, DOOH, social media
Summary: McDonald’s France and BBDO Paris launch a new edition of 'Croquez le Monde', a summer campaign that features six recipes inspired by McDonald's menus from various countries. First introduced in summer 2024, the campaign returns this summer with products inspired by Germany, the UK, Morocco, Italy, Australia, and Japan. The campaign includes visuals that associate each recipe with cultural references from its country of origin and is deployed across advertising, DOOH, and social media during the summer.