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France

McDonald’s France and BBDO Paris Take You on a Journey This Summer

Brand: McDonald’s

Campaign: Croquez le Monde

Source: https://www.cbnews.fr/creation/mcdonald-s-france-bbdo-paris-vous-font-voyager-cet-ete

Goal: To showcase recipes inspired by McDonald's menus from different countries.

Media: Advertising, DOOH, social media

Summary: McDonald’s France and BBDO Paris launch a new edition of 'Croquez le Monde', a summer campaign that features six recipes inspired by McDonald's menus from various countries. First introduced in summer 2024, the campaign returns this summer with products inspired by Germany, the UK, Morocco, Italy, Australia, and Japan. The campaign includes visuals that associate each recipe with cultural references from its country of origin and is deployed across advertising, DOOH, and social media during the summer.