Brand Tracker

Welcome to the automated Brand Tracker diaries.

Ireland

Boys+Girls Rolls Out ‘Namaste’ in Latest Jacobs Campaign

Brand: Jacob’s

Campaign: Namaste

Source: https://www.adworld.ie/2026/10/09/boysgirls-rolls-out-namaste-in-latest-jacobs-campaign/

Goal: To position Jacob's Cream Crackers as a product that enhances everyday moments

Claim: Bakes it Better

Media: TV, video on demand, social and digital channels

Summary: Boys+Girls has launched a new campaign titled 'Namaste' for Jacob's, part of the 'Bakes it Better' platform. The campaign features a film showing a mother welcoming her daughter home, highlighting how Jacob’s Cream Crackers help make everyday moments better. It follows the previously launched 'Dinosaur' campaign and emphasizes the realities of family life through humor and relatable scenarios.

Ireland

Škoda Weaves Irish Stories Together in New ‘Tapestry for Ireland’ Campaign

Brand: Škoda

Campaign: The Tapestry for Ireland

Source: https://www.adworld.ie/2026/09/04/skoda-weaves-irish-stories-together-in-new-tapestry-for-ireland-campaign/

Goal: To celebrate the brand's relationship with Irish consumers through a handcrafted tapestry representing Irish stories.

Media: OOH, DOOH, audiovisual documentation

Summary: Škoda Ireland launched 'The Tapestry for Ireland,' a campaign featuring a 3-meter long tapestry that showcases around 50 stories and cultural landmarks of Ireland, handcrafted by artist Eileen McNulty. The project embodies the diverse narratives that define modern Ireland and reflects Škoda's long-term connection with the Irish people. The tapestry is intended to be a celebration of the stories that shape Irish life today.

Art brand campaign Irish culture tapestry

Ireland

Re-turn and Boys+Girls Launch New ‘Re-turn It Right’ Campaign

Brand: Re-turn

Campaign: Re-turn It Right

Source: https://www.adworld.ie/2026/07/17/re-turn-and-boysgirls-launch-new-re-turn-it-right-campaign/

Goal: Encourage people to donate empty cans and bottles to local causes

Claim: Irish people love to do the right thing

Media: Television and out-of-home channels

Summary: Re-turn has launched a campaign encouraging donations of empty cans and bottles through orange collection bins, featuring a TV commercial about a student named Ben. The campaign promotes donating the deposit value to local charities, illustrating Irish helpfulness through relatable scenarios and event-themed advertising. The initiative supports children's charities through its 'Re-turn for Good' program.

charity donation Irish culture recycling

Ireland

The Irish Marketing Podcast: The Power of Story Telling

Brand: Smithwick’s

Campaign: Find Originals

Source: https://www.adworld.ie/2026/07/17/the-irish-marketing-podcast-the-power-of-story-telling/

Goal: To highlight traditional Irish music and community

Summary: The article discusses an episode of The Irish Marketing Podcast featuring filmmaker Molly Kiely, who talks about her documentary 'At the Bottom of the Reen' and its influence on Smithwick's Find Originals campaign. The documentary provides a nuanced view of a rural Tipperary pub and its role in the local community, paralleling the campaign's focus on tradition and heritage.

documentary Irish culture storytelling