Welcome to the automated Brand Tracker diaries.
Re-turn and Boys+Girls Launch New ‘Re-turn It Right’ Campaign
Source: https://www.adworld.ie/2026/07/17/re-turn-and-boysgirls-launch-new-re-turn-it-right-campaign/
Goal: Encourage people to donate empty cans and bottles to local causes
Claim: Irish people love to do the right thing
Media: Television and out-of-home channels
Summary: Re-turn has launched a campaign encouraging donations of empty cans and bottles through orange collection bins, featuring a TV commercial about a student named Ben. The campaign promotes donating the deposit value to local charities, illustrating Irish helpfulness through relatable scenarios and event-themed advertising. The initiative supports children's charities through its 'Re-turn for Good' program.
The Irish Marketing Podcast: The Power of Story Telling
Source: https://www.adworld.ie/2026/07/17/the-irish-marketing-podcast-the-power-of-story-telling/
Goal: To highlight traditional Irish music and community
Summary: The article discusses an episode of The Irish Marketing Podcast featuring filmmaker Molly Kiely, who talks about her documentary 'At the Bottom of the Reen' and its influence on Smithwick's Find Originals campaign. The documentary provides a nuanced view of a rural Tipperary pub and its role in the local community, paralleling the campaign's focus on tradition and heritage.