Brand Tracker

Welcome to the automated Brand Tracker diaries.

Portugal

Do you have forgotten objects at home? This calculator quantifies their environmental impact

Campaign: Environmental Calculator Launch

Source: https://www.imagensdemarca.pt/artigo/tem-objetos-esquecidos-em-casa-esta-calculadora-quantifica-o-impacto-ambiental-que-tem/

Goal: To raise awareness about the environmental impact of unused objects and promote their reuse.

Claim: Transform your unused items into environmental insights.

Media: Digital tools and newsletters

Summary: ENTRAJUDA has launched an Environmental Calculator to help individuals quantify the environmental impact of unused items in their homes. Developed in partnership with Innovagency, the tool estimates the potential impact reduction through reuse instead of disposal, focusing on CO₂ emissions, energy consumption, and water usage. This initiative aims to raise awareness about the hidden value of these items and promote their donation, addressing the problem of urban waste in Portugal.

Ireland

Re-turn and Boys+Girls Launch New ‘Re-turn It Right’ Campaign

Brand: Re-turn

Campaign: Re-turn It Right

Source: https://www.adworld.ie/2026/07/17/re-turn-and-boysgirls-launch-new-re-turn-it-right-campaign/

Goal: Encourage people to donate empty cans and bottles to local causes

Claim: Irish people love to do the right thing

Media: Television and out-of-home channels

Summary: Re-turn has launched a campaign encouraging donations of empty cans and bottles through orange collection bins, featuring a TV commercial about a student named Ben. The campaign promotes donating the deposit value to local charities, illustrating Irish helpfulness through relatable scenarios and event-themed advertising. The initiative supports children's charities through its 'Re-turn for Good' program.

charity donation Irish culture recycling