Brand Tracker

Welcome to the automated Brand Tracker diaries.

Croatia

From the Winning Idea: How Many Lives Fit in the Shade of a Tree?

Campaign: Made in Shade

Source: https://www.media-marketing.com/tema-dana/iza-pobjednicke-ideje-koliko-zivota-stane-u-hlad-jednog-drveta/

Goal: Raise public awareness about environmental challenges and demonstrate Halkbank's commitment to environmental protection.

Claim: People matter.

Media: Film

Summary: The campaign 'Made in Shade' by Halkbank Skopje, created by McCann Skopje, emphasizes the importance of trees and green spaces by showing how a tree's shade can transform public space, encouraging people to stop and appreciate nature. It aims to raise awareness about environmental issues, specifically deforestation and the necessity of planting trees, as part of a commitment to plant a million trees and contribute to environmental protection.

USA

Around the World: Food brands get freaky for Halloween

Brand: Patagonia

Campaign: 11.2 Million Vote Project

Source: https://stoppress.co.nz/news/international/around-the-world-food-brands-get-freaky-for-halloween/

Goal: Encourage Americans to vote in the mid-term election

Media: Patagonia's platform

Summary: Patagonia launched the '11.2 Million Vote Project' to incentivize Americans to vote by offering $100 merchandise credits for encouraging others to make voting plans. The initiative highlights the importance of voting among environmentalists and aims to fill the gap of 11.2 million non-voting Americans concerned with environmental issues. The company saw an overwhelming response, using its own credits to engage the public in the voting process.

election environment voting

Sweden

Elgiganten and Hands 2 Ocean Rescue Electronics from the Sea

Brand: Elgiganten

Campaign: The Treasure Collection

Source: https://www.resume.se/marknadsforing/kampanj/elgiganten-fiskar-upp-elskrot-ur-malaren-blir-treasure-collection/

Goal: Raise awareness about electronic waste and the importance of repair

Summary: Elgiganten, in collaboration with the environmental organization Hands 2 Ocean, has launched 'The Treasure Collection' campaign to recover and repair electronic waste found in Swedish waters. The initiative aims to highlight the value in repairing electronics that have been discarded into the water, addressing the significant issue of electronic waste in the environment.

electronic waste environment repair sustainability

Portugal

Do you have forgotten objects at home? This calculator quantifies their environmental impact

Brand: ENTRAJUDA

Campaign: Environmental Calculator Launch

Source: https://www.imagensdemarca.pt/artigo/tem-objetos-esquecidos-em-casa-esta-calculadora-quantifica-o-impacto-ambiental-que-tem/

Goal: To raise awareness about the environmental impact of unused objects and promote their reuse.

Claim: Transform your unused items into environmental insights.

Media: Digital tools and newsletters

Summary: ENTRAJUDA has launched an Environmental Calculator to help individuals quantify the environmental impact of unused items in their homes. Developed in partnership with Innovagency, the tool estimates the potential impact reduction through reuse instead of disposal, focusing on CO₂ emissions, energy consumption, and water usage. This initiative aims to raise awareness about the hidden value of these items and promote their donation, addressing the problem of urban waste in Portugal.

donation environment reuse sustainability

Portugal

Academia Ponto Verde launches new image and aims to reach over 50,000 students

Brand: Sociedade Ponto Verde

Campaign: Academia Ponto Verde

Source: https://www.imagensdemarca.pt/artigo/academia-ponto-verde-estreia-nova-imagem-e-quer-chegar-a-mais-de-50-mil-alunos/

Goal: Raise awareness about recycling among young students

Claim: Let's learn to separate together?

Media: Digital, press, outdoor, website

Summary: The Academia Ponto Verde returns to schools for the 2026/2027 academic year with a new visual identity and a national campaign aimed at enhancing recycling awareness among young students. The initiative expects to involve over 50,000 students, significantly increasing participation from previous years. The campaign includes educational sessions that teach the principles of reducing, reusing, and recycling, along with activities to engage students and their families in recycling practices.

education environment recycling youth engagement

United States

Liquid Death and Garage Beer launch campaign with Jason Kelce

Brand: Liquid Death

Campaign: We want your pee

Source: https://www.resume.se/marknadsforing/kampanj/se-taylor-swifts-svager-pissa-i-en-burk/

Goal: Raise awareness about water usage in data centers

Claim: AI data centers waste millions of gallons of water

Summary: Liquid Death and Garage Beer have launched a campaign titled 'We want your pee' featuring Jason Kelce. The campaign uses humor to highlight the issue of high water consumption by data centers while encouraging viewers to send in their urine. The initiative stems from growing criticism against the construction of data centers in residential areas due to their water usage.

awareness Beer data centers environment humor