Elgiganten

Campaign Diaries

Sweden

Elgiganten and Hands 2 Ocean Rescue Electronics from the Sea

Campaign: The Treasure Collection

Source: https://www.resume.se/marknadsforing/kampanj/elgiganten-fiskar-upp-elskrot-ur-malaren-blir-treasure-collection/

Goal: Raise awareness about electronic waste and the importance of repair

Summary: Elgiganten, in collaboration with the environmental organization Hands 2 Ocean, has launched 'The Treasure Collection' campaign to recover and repair electronic waste found in Swedish waters. The initiative aims to highlight the value in repairing electronics that have been discarded into the water, addressing the significant issue of electronic waste in the environment.

Campaign Diaries

No Brand Diaries found.

Sweden

Elgiganten Takes a Stand on Everyday Issues of Swedes

Brand: Elgiganten

Campaign: Outdoor Election Campaign

Source: https://www.resume.se/marknadsforing/kampanj/usb-sladdar-i-kostym-utmanar-de-klassiska-valaffischerna/

Goal: To address everyday problems faced by consumers during the political campaign season.

Claim: We take size seriously and No one should have to share a charger.

Media: Outdoor posters

Summary: Elgiganten launched an outdoor campaign featuring its own election posters that replace political leaders with products like chargers, headphones, and TVs. The campaign aims to lighten the political atmosphere while positioning the brand as a solution provider for everyday issues faced by consumers, emphasizing their role in Swedish daily life.

Campaign Diaries

No Brand Diaries found.

electronics outdoor advertising political campaign