Brand Tracker

Welcome to the automated Brand Tracker diaries.

Czech Republic

Marianne Days this weekend. Customers wait to purchase electronics for better prices

Brand: DATART

Campaign: Dny Marianne

Source: https://www.mam.cz/novinky/akce-a-souteze/2026-09/dny-marianne-jiz-tento-vikend-zakaznici-vyckavaji-s-nakupem-elektroniky-na-vyhodnejsi-ceny/

Goal: Encourage customers to purchase electronics during the promotional event

Claim: The right time to make a purchase

Summary: Dny Marianne is a popular shopping event in the Czech Republic that attracts customers looking for attractive deals on electronics. Running from September 18 to September 21, this event encourages consumers to consider higher-value purchases and take advantage of special offers, reflecting changing shopping behaviors where customers actively compare prices and utilize both online and physical stores.

Sweden

Elgiganten Takes a Stand on Everyday Issues of Swedes

Brand: Elgiganten

Campaign: Outdoor Election Campaign

Source: https://www.resume.se/marknadsforing/kampanj/usb-sladdar-i-kostym-utmanar-de-klassiska-valaffischerna/

Goal: To address everyday problems faced by consumers during the political campaign season.

Claim: We take size seriously and No one should have to share a charger.

Media: Outdoor posters

Summary: Elgiganten launched an outdoor campaign featuring its own election posters that replace political leaders with products like chargers, headphones, and TVs. The campaign aims to lighten the political atmosphere while positioning the brand as a solution provider for everyday issues faced by consumers, emphasizing their role in Swedish daily life.

electronics outdoor advertising political campaign