Brand Tracker

Welcome to the automated Brand Tracker diaries.

Switzerland

Loy Agency: The Matterhorn Now Has Its Song

Brand: Linda Fäh

Campaign: Matterhorn

Source: https://www.persoenlich.com/marketing/das-matterhorn-hat-jetzt-seinen-song

Goal: Promote the song 'Matterhorn' and connect it to the symbol of the Matterhorn mountain.

Media: Social media channels and short films documenting the creative process.

Summary: Linda Fäh, a Swiss singer and Miss Switzerland contestant, has dedicated a song to the Matterhorn, which she has climbed since not recognizing it in 2009. The campaign, developed by the Zurich agency Loy in collaboration with Zermatt Tourism, revolves around the personal connection between Fäh and the Matterhorn. It includes a teaser phase on social media and short films showcasing the creative process behind the song, which is part of her upcoming dialect album 'Heimat im Härz' set for release in January 2027.

Czech Republic

Marianne Days this weekend. Customers wait to purchase electronics for better prices

Brand: DATART

Campaign: Dny Marianne

Source: https://www.mam.cz/novinky/akce-a-souteze/2026-09/dny-marianne-jiz-tento-vikend-zakaznici-vyckavaji-s-nakupem-elektroniky-na-vyhodnejsi-ceny/

Goal: Encourage customers to purchase electronics during the promotional event

Claim: The right time to make a purchase

Summary: Dny Marianne is a popular shopping event in the Czech Republic that attracts customers looking for attractive deals on electronics. Running from September 18 to September 21, this event encourages consumers to consider higher-value purchases and take advantage of special offers, reflecting changing shopping behaviors where customers actively compare prices and utilize both online and physical stores.

Czech Republic electronics promotion

Spain

The indescribable heartbeat that moves Madrid stars its new tourism promotion campaign

Brand: Madrid

Campaign: El latido indescriptible que mueve Madrid

Source: https://www.reasonwhy.es/actualidad/madrid-beats-campana-promocion-turistica-capital-region

Goal: Promote tourism in Madrid

Claim: The indescribable heartbeat that moves Madrid

Summary: The article discusses a new tourism promotion campaign for Madrid, highlighting its unique vibrancy and culture.

Madrid promotion tourism

Global

Netflix and GTA 6: When advertising becomes entertainment

Brand: Netflix

Campaign: GTA 6 Promotional Feature

Source: https://www.campaignlive.co.uk/article/netflix-gta-6-when-advertising-becomes-entertainment/1968605

Goal: To promote GTA 6 through innovative advertising

Media: Video Games, Digital Advertising

Summary: The article discusses how GTA 6 is influencing advertising by introducing a new promotional feature that blends entertainment with advertising, marking a shift in how brands engage with audiences.

advertising promotion video games

Argentina

New: Ácido creates a campaign for Mastercard Galicia Éminent to connect with travelers

Brand: Mastercard Galicia Éminent

Campaign: Abrigadísimos

Source: https://www.adlatina.com/publicidad/nuevo-acido-y-mastercard-galicia-eminent-conectan-con-los-viajeros

Goal: To alleviate the cost of extra luggage when traveling abroad

Claim: You enjoy the trip, we take care of the extra suitcase

Media: Digital and outdoor media

Summary: The campaign 'Abrigadísimos' by Ácido for Mastercard Galicia Éminent features actor Darío Barassi and addresses the common problem of paying for extra luggage when traveling. The bank offered a refund equivalent to the cost of an extra suitcase for customers spending above a certain amount while using the card abroad during July. The 360 campaign used various content formats and achieved over 16 million views in two days, focusing on a benefit relevant to travelers during peak vacation times.

advertising Luggage promotion travel

Japan

After the Obon Holiday, Voices of ‘I Don’t Want to Work!!!’ Erupt: ‘Return to Work Support Campaign’ Launches

Brand: UCC, McDonald’s, Lotte

Campaign: UCC and Work Begin Campaign, Tokuninarudo Campaign, Coolish Instant Refresh Ticket

Source: https://www.advertimes.com/20260817/article554028/

Goal: To promote products while helping people transition back to work after a holiday.

Claim: You are doing enough just by coming to work!

Media: X (formerly Twitter)

Summary: Following the Obon holiday, many individuals expressed reluctance to return to work on August 17th. Companies like UCC, McDonald's, and Lotte seized this opportunity to engage with consumers through various campaigns, including UCC's initiative to support workers, McDonald's special pricing on fries, and Lotte's Coolish distribution event in Shibuya.

post-holiday promotion work transition

United Kingdom

Westfield hosts Toy Story 5-inspired experience

Brand: Toy Story

Campaign: Toy Story 5-inspired experience

Source: https://www.campaignlive.co.uk/article/westfield-hosts-toy-story-5-inspired-experience/1967407

Goal: To promote Toy Story 5 through an immersive experience

Summary: Westfield Stratford City is hosting an experience inspired by Toy Story 5, which will be available until August 31.

experience promotion Toy Story Westfield

Japan

Increased Volume, Increased Volume, Huge Increase! Summer Food Costs Rise with

Brand: FamilyMart

Campaign: 45% Volume Increase Campaign

Source: https://www.advertimes.com/20260811/article553743/

Goal: Increase sales through larger product volumes

Claim: 45% more for the same price

Summary: FamilyMart has launched a campaign to offer 45% more volume on select products at no additional cost, targeting the increased food expenses families face during summer vacation when school lunches are unavailable. The campaign runs in approximately 16,400 stores and features a range of products including fried chicken, sandwiches, and salads. This initiative is a part of a continuous strategy to drive sales and customer traffic, especially coinciding with the company's 40th anniversary.

grocery promotion summer campaign

Portugal

Mustache Entitles You to Dessert: Burger King Launches Challenge to the Portuguese

Brand: Burger King

Campaign: Bigode dá direito a sobremesa

Source: https://www.imagensdemarca.pt/artigo/bigode-da-direito-a-sobremesa-burger-king-lanca-desafio-aos-portugueses/

Goal: Encourage participation in the mustache trend

Claim: Rende-te ao bigode

Media: Drive-thrus

Summary: Burger King is challenging the Portuguese to grow mustaches as part of a campaign linked to the Mr. P character from Pringles. From August 11 to 17, customers who purchase a Pringles Sour Creamy menu at participating drive-thrus can show off their mustache—real, fake, or drawn—to receive a free King Fusion. The campaign aims to create a fun interaction and brand experience at the point of sale.

Burger King interactive campaign Pringles promotion

Global

ESPN and Stavvy Want You to Know ‘Football’s On’ in New Campaign

Brand: ESPN

Campaign: Football’s On

Source: https://www.adweek.com/convergent-tv/espn-and-stavvy-want-you-to-know-footballs-on-in-new-campaign/

Goal: To promote NFL programming and content during the football season

Claim: Football’s On!

Media: Television

Summary: ESPN has launched a new promotional campaign called 'Football's On,' which highlights the extensive NFL programming available as the football season begins. The campaign features comedian Stavros 'Stavvy' Halkias and kicked off during the NFL Hall of Fame weekend.

campaign Comedian NFL promotion

Japan

The ‘888 Business War’ Begins on August 8, 2026!

Brand: Tsukiji Gindaco and Pancho

Campaign: 888 Campaign

Source: https://www.advertimes.com/20260808/article553461/

Goal: To promote special offers on August 8th centered around the number 8.

Claim: Experience the power of 888!

Media: Social media, in-store promotions

Summary: On August 8, 2026, multiple brands are launching campaigns themed around the number 8, which is considered auspicious. Tsukiji Gindaco is selling octopus balls for 88 yen to the first 88 customers at various locations, while Pancho is offering a special MegaMAX pasta dish weighing 888 grams for 888 yen, along with unique promotions to attract customers.

August 8 campaign promotion special offers

Spain

This is how Stranger Things used Madrid to promote its latest season

Brand: Stranger Things

Campaign: null

Source: https://www.reasonwhy.es/stranger-things-madrid-promocion-ultima-temporada

Goal: Promote the latest season of Stranger Things

Summary: The article discusses how Stranger Things utilized the city of Madrid for promoting its latest season, indicating a unique promotional approach. However, it also includes a critical sentiment regarding investing in social media.

Madrid promotion Stranger Things

Uruguay

Up to 60% discount on thousands of products (Tienda Inglesa celebrates ‘An Incredible Anniversary’ and $1,570,000 in prizes)

Brand: Tienda Inglesa

Campaign: An Incredible Anniversary

Source: https://infonegocios.biz/y-ademas/hasta-60-de-descuento-en-miles-de-productos-tienda-inglesa-celebra-un-aniversario-increible-y-1-570-000-en-premios

Goal: To offer significant discounts and promotions for an anniversary celebration

Claim: Up to 60% discount on thousands of products

Media: In-store, website, app

Summary: Tienda Inglesa is celebrating its anniversary with over 12,000 offers, exclusive benefits, and a raffle with prizes totaling $1,570,000. From now until August 16, customers can enjoy discounts of 30%, 40%, and up to 60% on various product categories. Additionally, customers using Scotiabank's Club Card Credit can receive an extra 20% discount on selected items. The campaign also includes a points raffle, with chances to win based on purchases of participating products.

anniversary discounts promotion raffle