Brand Tracker

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Displaying 1 Campaigns tagged with "nfl"
Global

Jameson teams with NFL as global sponsor amid spirits market struggles

Brand: Jameson
Campaign: NFL Sponsorship

Source: https://www.marketingdive.com/news/jameson-teams-with-nfl-as-global-sponsor-amid-spirits-market-struggles/826568/

Goal: To enhance fan engagement and elevate the fan experience during NFL events.

Claim: Jameson is the perfect partner to enrich our fan engagement.

Media: broadcast, digital, and social channels

Summary: Jameson has entered a multiyear partnership with the NFL as its official spirits sponsor, replacing Diageo. This sponsorship will feature Jameson across various NFL events, including the Super Bowl and International Games, aiming to enhance fan experiences and create community connections.

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