Brand Tracker

Welcome to the automated Brand Tracker diaries.

Global

Kalshi’s Latest Celeb Play Sends Marshawn Lynch Into Full Beast Mode

Brand: Kalshi

Campaign: Beast Mode

Source: https://www.adweek.com/creativity/kalshis-latest-celeb-play-sends-marshawn-lynch-into-full-beast-mode/?itm_source=parsely-api&itm_source=homepage&itm_medium=most-shared-center&itm_campaign=1

Goal: To promote Kalshi's platform using celebrity endorsements

Claim: Kalshi unlocks your inner Beast Mode

Media: Television

Summary: Kalshi has launched a new advertisement featuring NFL star Marshawn Lynch, who transforms into a superhero-like persona in a humorous scenario at a convenience store. The campaign emphasizes Lynches's iconic 'Beast Mode' catchphrase while integrating celebrity culture into advertising, aiming to resonate with fans during the NFL season. The ad showcases Lynch's charisma and comedic talent, highlighting Kalshi's innovative approach to marketing.

United States

How the New York Jets extends OOH marketing for better storytelling

Brand: New York Jets

Campaign: IRL Media Activations

Source: https://www.marketingdive.com/news/how-the-new-york-jets-extends-ooh-marketing-for-better-storytelling/830049/

Goal: To enhance storytelling capabilities and connect brands with fans through out-of-home and experiential activations.

Media: out-of-home, experiential, digital signage, billboards, interactive experiences

Summary: The New York Jets are partnering with Outfront to implement a strategy called IRL media, which integrates out-of-home and experiential marketing to engage fans beyond the stadium. This approach aims to utilize various media types, including billboards and interactive experiences, to deepen brand connections while capitalizing on the growing consumer preference for real-world engagement over digital.

experiential activations fan engagement NFL OOH marketing

Global

Kalshi’s Latest Celeb Play Sends Marshawn Lynch Into Full Beast Mode

Brand: Kalshi

Campaign: Beast Mode

Goal: To promote Kalshi's platform using celebrity endorsements

Claim: Kalshi unlocks your inner Beast Mode

Media: Television, Online

Summary: Kalshi's latest advertising campaign features NFL star Marshawn Lynch transforming into a superhero in a convenience store setting while promoting the platform. The campaign aims to leverage Lynch's iconic 'Beast Mode' persona as it showcases him in everyday situations. The ad was created by the agency es muy good and is timed for the NFL season kick-off.

advertising campaign Celebrity endorsement NFL

USA

Why Fox NFL Promos Bring Back Original Characters for the First Time

Brand: Fox

Campaign: NFL Season Promotional Campaign

Source: https://www.adweek.com/convergent-tv/why-fox-nfl-promos-bring-back-original-characters-for-the-first-time/?itm_source=homepage&itm_medium=the-latest-left&itm_campaign=6

Goal: To engage audiences by featuring original characters in NFL season promotions.

Media: Television

Summary: Fox is launching its NFL season by reintroducing characters from last year's promotions, where they learned from Tom Brady. This time, they'll tackle the NFL knowledge of Michael Strahan, adding excitement to their comedic and weird promotional approach.

advertising NFL original characters promotions

Global

NFL Expands TikTok Playbook With Renewed Deal

Brand: NFL

Campaign: Expanded Partnership with TikTok

Source: https://www.adweek.com/convergent-tv/nfl-expands-tiktok-playbook-with-renewed-deal/?itm_source=homepage&itm_medium=the-latest-left&itm_campaign=6

Goal: Enhance NFL's presence on TikTok

Media: TikTok

Summary: The NFL has announced an expanded multi-year partnership with TikTok ahead of the 2026 season. This collaboration includes creating NFL hubs and experiences on TikTok, continuing its presence on the TikTok ad platform, and launching a dedicated fan hub through TikTok's Pro Events to engage users with trending videos and benefits.

NFL partnership social media TikTok

Global

NFL Stars Show Off New Celebrations in Season Kickoff Campaign

Brand: NFL

Campaign: The Season Is Your Stage

Source: https://www.adweek.com/convergent-tv/nfl-stars-show-off-new-celebrations-in-season-kickoff-campaign/?itm_source=homepage&itm_medium=the-latest-left&itm_campaign=10

Goal: To showcase NFL players' new touchdown dances and increase engagement on social media.

Summary: The NFL and 72andSunny launched a campaign named 'The Season Is Your Stage' to highlight NFL players' celebrations ahead of the new season. Featuring a fictional hub called 'Celly Studio', the campaign aims to capture the viral essence of touchdown dances in culture and social media.

celebration Marketing Campaign NFL social media

Global

NFL Stars Show Off New Celebrations in Season Kickoff Campaign

Brand: NFL

Campaign: The Season Is Your Stage

Source: https://www.adweek.com/convergent-tv/nfl-stars-show-off-new-celebrations-in-season-kickoff-campaign/?itm_source=homepage&itm_medium=the-latest-left&itm_campaign=4

Goal: Showcase NFL players' touchdown celebrations

Summary: The NFL, in collaboration with agency 72andSunny, launched a marketing campaign titled 'The Season Is Your Stage' to highlight the league's stars and their new touchdown dances ahead of the season kickoff on September 9. The campaign features a fictional celebration hub called 'Celly Studio' where players can practice their moves, emphasizing the cultural impact of NFL celebrations on social media.

celebration Marketing Campaign NFL Touchdown Dances

Global

ESPN and Stavvy Want You to Know ‘Football’s On’ in New Campaign

Brand: ESPN

Campaign: Football’s On

Source: https://www.adweek.com/convergent-tv/espn-and-stavvy-want-you-to-know-footballs-on-in-new-campaign/

Goal: To promote NFL programming and content during the football season

Claim: Football’s On!

Media: Television

Summary: ESPN has launched a new promotional campaign called 'Football's On,' which highlights the extensive NFL programming available as the football season begins. The campaign features comedian Stavros 'Stavvy' Halkias and kicked off during the NFL Hall of Fame weekend.

campaign Comedian NFL promotion

Global

Jameson teams with NFL as global sponsor amid spirits market struggles

Brand: Jameson

Campaign: NFL Sponsorship

Source: https://www.marketingdive.com/news/jameson-teams-with-nfl-as-global-sponsor-amid-spirits-market-struggles/826568/

Goal: To enhance fan engagement and elevate the fan experience during NFL events.

Claim: Jameson is the perfect partner to enrich our fan engagement.

Media: broadcast, digital, and social channels

Summary: Jameson has entered a multiyear partnership with the NFL as its official spirits sponsor, replacing Diageo. This sponsorship will feature Jameson across various NFL events, including the Super Bowl and International Games, aiming to enhance fan experiences and create community connections.

fan engagement Jameson NFL sponsorship