Brand Tracker

Welcome to the automated Brand Tracker diaries.

USA

Why Fox NFL Promos Bring Back Original Characters for the First Time

Brand: Fox

Campaign: NFL Season Promotional Campaign

Source: https://www.adweek.com/convergent-tv/why-fox-nfl-promos-bring-back-original-characters-for-the-first-time/?itm_source=homepage&itm_medium=the-latest-left&itm_campaign=6

Goal: To engage audiences by featuring original characters in NFL season promotions.

Media: Television

Summary: Fox is launching its NFL season by reintroducing characters from last year's promotions, where they learned from Tom Brady. This time, they'll tackle the NFL knowledge of Michael Strahan, adding excitement to their comedic and weird promotional approach.

Global

How Fanta’s new Haunted Universe helps turn Halloween into a platform

Brand: Fanta

Campaign: Haunted Universe

Source: https://www.marketingdive.com/news/how-fantas-haunted-universe-helps-turn-halloween-into-a-platform/828481/

Goal: To create a repeatable Halloween marketing platform

Media: online video, collectible packaging, limited-time flavor, experiences

Summary: Fanta has launched the 'Haunted Universe' campaign, designed to turn Halloween into a global marketing platform similar to Coca-Cola's association with Christmas. The campaign features original horror-themed characters and aims to generate significant engagement and sales while including traditional horror icons. The campaign was developed by WPP Open X and incorporates artificial intelligence to enhance content creation.

Brand Collaboration Halloween campaign marketing platform original characters

Global

Can AI help Fanta build the next horror universe?

Brand: Fanta

Campaign: Fanta’s Haunted Universe

Source: https://www.marketing-interactive.com/can-ai-help-fanta-build-the-next-horror-universe

Goal: To create an original entertainment universe for Halloween

Claim: Fanta's haunted universe is our move from collaborator to creator

Media: Cinematic trailer and additional content throughout the Halloween season

Summary: Fanta is launching an original entertainment universe called 'Fanta's Haunted Universe' this Halloween, featuring four original horror-inspired characters. Developed in collaboration with AI entertainment studio GRAiL, the campaign includes a cinematic trailer and aims to engage a new generation of horror fans with original storytelling and brand experiences.

entertainment Halloween marketing original characters