Welcome to the automated Brand Tracker diaries.
Amazon Expands Prime Video in Norway with HBO Max, Apple TV, and SkyShowtime
Goal: To become the leading entertainment destination for customers in Europe
Claim: Seamlessly integrated subscription service offers ease of access to multiple streaming platforms.
Media: Prime Video app
Summary: Amazon is expanding its Prime Video service in Norway by allowing users to subscribe to various additional streaming services like HBO Max, Apple TV, and SkyShowtime from within the app. This integration eliminates the need for multiple apps and logins, making it easier for customers to access content using their existing Amazon account. The launch aims to solidify Amazon's position in the European entertainment market.
Tribeca Festival Lisbon and Imperial Business School Join Worten Mock Fest
Goal: To foster discussions on creativity and leadership in the entertainment industry
Media: Live talks, podcasts, digital content, outdoor programming
Summary: The Worten Mock Fest is enhanced by the introduction of the Tribeca Storymakers stage, featuring talks on creativity, communication, and leadership, in collaboration with the Tribeca Festival Lisboa and Imperial Business School. The festival takes place from August 28 to 30 in Lisbon, offering free access to the majority of its programming, including stand-up performances and live podcasts, while aiming to be a hub for humor, culture, and creativity.
Festival of Continente Food Breaks Attendance Record and Confirms Return in 2027
Goal: Promote culinary experiences and increase brand visibility
Claim: The largest free gastronomic and entertainment festival in Portugal
Summary: The 8th edition of the Festival da Comida Continente attracted over half a million visitors, marking the highest attendance ever. The event took place on July 11 and 12 at the Parque da Cidade do Porto, featuring live concerts and culinary experiences from national and international artists and chefs. It served over 90,000 meals and highlighted the demand for exclusive recipes and products from the brand. The festival will return in the summer of 2027.