Welcome to the automated Brand Tracker diaries.
The Evening of the Year by Ibai Llanos will be broadcasted on Netflix
Goal: Expand audience reach
Claim: The new home of La Velada del Año
Media: Netflix, Twitch, YouTube, TikTok
Summary: La Velada del Año, a boxing event hosted by Ibai Llanos, will be streamed on Netflix for the next three years starting in 2027. This marks a significant expansion for the event, which has grown from Twitch to become a large-format spectacle combining sports, music, and entertainment, attracting millions of viewers. The event will now also tap into Netflix's global audience.
The penetration into ‘the living room’: Co-creation starting from ‘affection’… Learning from Mrs. GREEN APPLE about how to build future connections and relationships between brands and consumers.
Source: https://www.advertimes.com/20261013/article560404/
Goal: To expand the reach and activities of Mrs. GREEN APPLE globally.
Media: Media roundtable events
Summary: Universal Music held a media roundtable on October 9 to discuss the thoughts and business structure supporting Mrs. GREEN APPLE. Unlike typical promotional events for new music, this gathering aimed to highlight broader entertainment possibilities and the future vision for the artist. The Project-MGA team, established in collaboration with Mrs. GREEN APPLE, focuses on innovative approaches to music and entertainment, marking a new phase for the artist.
The first action of the agreement between Netflix and AB InBev: Stella Artois and the series ‘The Gentlemen’
Goal: Enhance brand visibility through partnership with content.
Summary: The article discusses the collaboration between Netflix and AB InBev involving the Stella Artois brand and the series 'The Gentlemen'. This partnership aims to elevate the visibility of Stella Artois within the context of the series, leveraging entertainment to engage audiences.
Worten Mock Fest: when humor takes the stage
Source: https://www.imagensdemarca.pt/artigo/worten-mock-fest-quando-o-humor-entra-em-cena/
Goal: To connect with the audience through humor and entertainment.
Media: Live shows, podcasts, streaming sessions, music performances
Summary: The Worten Mock Fest returned to Cinema São Jorge in Lisbon from August 28 to 30 for its second edition, celebrating comedy in various formats with performances from both international and Portuguese comedians. The festival featured accessible events and aimed to strengthen the brand's strategic association with humor to engage with audiences creatively.
Harlem Globetrotters Celebrate 100 Years
Goal: Celebrate the 100th anniversary and entertain families
Claim: Not just a basketball game: an unforgettable experience for the whole family
Summary: The legendary Harlem Globetrotters are celebrating their 100th anniversary with an international tour, featuring two shows in Uruguay on November 4 and 5. This celebration includes the debut of a special centennial uniform and a matchup against their historic rivals, the Washington Generals. With a legacy of innovation and entertainment, the Globetrotters aim to inspire audiences in over 140 countries.
Tim Rangström Challenges Max Verstappen in Go-Kart Race
Goal: Expand sports and live entertainment offering
Media: Live broadcast, Sports entertainment
Summary: Swedish media entrepreneur Tim Rangström will compete against four-time Formula 1 champion Max Verstappen in a global live go-kart race called 'Max vs 100', scheduled for September 16 at Silverstone Circuit in the UK. The event, part of a collaboration between Disney+, ESPN, and Red Bull, aims to attract a new generation of fans to live motorsport entertainment. The race will feature 101 go-kart drivers, with Verstappen starting last and racing against 100 others. The event will be hosted by comedian Mo Gilligan and produced by Whisper.
Fanta’s haunted universe
Source: https://www.campaignlive.co.uk/article/fanta-fantas-haunted-universe-wpp-open-x/1968478
Goal: To unveil a Halloween-themed entertainment experience
Media: Short film
Summary: Fanta launches its Halloween entertainment world titled 'Fanta’s haunted universe' with the release of a short film.
Can AI help Fanta build the next horror universe?
Source: https://www.marketing-interactive.com/can-ai-help-fanta-build-the-next-horror-universe
Goal: To create an original entertainment universe for Halloween
Claim: Fanta's haunted universe is our move from collaborator to creator
Media: Cinematic trailer and additional content throughout the Halloween season
Summary: Fanta is launching an original entertainment universe called 'Fanta's Haunted Universe' this Halloween, featuring four original horror-inspired characters. Developed in collaboration with AI entertainment studio GRAiL, the campaign includes a cinematic trailer and aims to engage a new generation of horror fans with original storytelling and brand experiences.
NRK Profile Back on Screen for ‘The Sausage’ to be Roasted
Source: https://www.kampanje.com/medier/nrk-profil-tilbake-pa-skjermen-narpolsa-skal-grilles/1019789
Goal: To entertain viewers with comedic roasts
Media: VGTV
Summary: Øystein Pettersen is the next person to be roasted in the show 'Rikets Roast' on VGTV. The panel includes comedians Nils-Ingar Aadne, Andrea Løvland, Kevin Kildal, and Isalill Kolpus, led by roastmaster Ole Soo. Pettersen expresses both hope and fear about his roast, while Kolpus, making her debut in this format, shares her apprehensions about roasting someone known for positivity. The show was recorded before an audience and is set to air on VGTV.
TBWA z Brings The Warehouse Kiwi Back to Life
Source: https://stoppress.co.nz/campaigns/tbwanz-brings-the-warehouse-kiwi-back-to-life/
Goal: Reintroduce the Kiwi mascot in an entertaining way
Media: YouTube, TikTok, TVNZ+
Summary: TBWA z has reintroduced The Warehouse's long-lost Kiwi mascot in a five-part episodic series that blends entertainment with advertising. The campaign began with missing person posters and includes a hotline for tips, leading to a storyline where Kiwi awakens from a coma and navigates a changed New Zealand. The series also features local personalities and hidden Easter eggs, aiming to create a nostalgic yet fresh experience for viewers. This marks the first sequential media approach for The Warehouse, focusing on social media to engage audiences.
How Spider-Man: Brand New Day made people rethink brand and entertainment partnerships
Source: https://campaignme.com/how-spider-man-brand-new-day-made-people-rethink-entertainment-partnerships/
Goal: Create a multi-dimensional brand experience
Media: Film, billboards, live events, experiential marketing
Summary: The article discusses the success of the film 'Spider-Man: Brand New Day' and how its marketing strategy transcends traditional advertising, integrating product placements and brand experiences in real-world settings, ultimately creating a richer interaction with the audience.
Spider-Man Swings to Box Office Records While Ditching Traditional TV Strategy
Goal: Achieve box office records through social marketing
Media: Social media
Summary: Spider-Man: Brand New Day achieved box office records by earning $360 million domestically and $932 million worldwide, utilizing a strong social marketing strategy rather than traditional TV methods. This approach contributed to the biggest collective box office weekend domestically when combined with The Odyssey.
Disney Looks to Make Disney+ the ‘Digital Centerpiece’ of Company
Source: https://www.adweek.com/convergent-tv/disney-looks-to-make-disney-the-digital-centerpiece-of-company/
Goal: To strengthen Disney+ as the central digital platform of the company
Claim: Disney+ to be the digital centerpiece of The Walt Disney Company
Media: Streaming service, digital engagement
Summary: Disney executives announced during the Q3 earnings report a focus on strengthening Disney+ as the flagship digital platform, aiming to make it the 'digital centerpiece' of the company. The entertainment unit showed a revenue increase, signaling positive growth for Disney's core services.
Travis Japan Becomes the ‘Face’ of the J.League, Halftime Show on August 7
Source: https://www.advertimes.com/20260804/article552856/
Goal: Promote J.League to new audiences and existing fans
Claim: From here to the world
Media: Halftime show, television variety program
Summary: Travis Japan was announced as the 'Special Ambassador' for the J.League 2026/27 season and will perform at the halftime show on August 7 for the opening match between Yokohama F. Marinos and Kashima Antlers. They have been building their relationship with the J.League through their role as hosts of a soccer variety show, aiming to convey the charm of soccer and attract a wider audience to the league.
Amazon Expands Prime Video in Norway with HBO Max, Apple TV, and SkyShowtime
Goal: To become the leading entertainment destination for customers in Europe
Claim: Seamlessly integrated subscription service offers ease of access to multiple streaming platforms.
Media: Prime Video app
Summary: Amazon is expanding its Prime Video service in Norway by allowing users to subscribe to various additional streaming services like HBO Max, Apple TV, and SkyShowtime from within the app. This integration eliminates the need for multiple apps and logins, making it easier for customers to access content using their existing Amazon account. The launch aims to solidify Amazon's position in the European entertainment market.
Tribeca Festival Lisbon and Imperial Business School Join Worten Mock Fest
Goal: To foster discussions on creativity and leadership in the entertainment industry
Media: Live talks, podcasts, digital content, outdoor programming
Summary: The Worten Mock Fest is enhanced by the introduction of the Tribeca Storymakers stage, featuring talks on creativity, communication, and leadership, in collaboration with the Tribeca Festival Lisboa and Imperial Business School. The festival takes place from August 28 to 30 in Lisbon, offering free access to the majority of its programming, including stand-up performances and live podcasts, while aiming to be a hub for humor, culture, and creativity.
Festival of Continente Food Breaks Attendance Record and Confirms Return in 2027
Goal: Promote culinary experiences and increase brand visibility
Claim: The largest free gastronomic and entertainment festival in Portugal
Summary: The 8th edition of the Festival da Comida Continente attracted over half a million visitors, marking the highest attendance ever. The event took place on July 11 and 12 at the Parque da Cidade do Porto, featuring live concerts and culinary experiences from national and international artists and chefs. It served over 90,000 meals and highlighted the demand for exclusive recipes and products from the brand. The festival will return in the summer of 2027.