Campaign Diaries
Amazon’s live sports land grab helps boost ad segment to $19.8B in Q2
Goal: To enhance advertising revenue through a multisport strategy
Claim: More engaged audience with higher spend and orders
Media: Prime Video, NFL, NBA, WNBA, NASCAR
Summary: Amazon's advertising segment reached $19.8 billion in Q2, driven by a successful multisport advertising strategy that significantly increases reach and engagement among viewers. New advertisers have been introduced to popular sports leagues, and the demand for advertisement space has surged. Additionally, Amazon's AI tools are helping brands reduce advertising costs.
Campaign Diaries
No Brand Diaries found.
Amazon Expands Prime Video in Norway with HBO Max, Apple TV, and SkyShowtime
Goal: To become the leading entertainment destination for customers in Europe
Claim: Seamlessly integrated subscription service offers ease of access to multiple streaming platforms.
Media: Prime Video app
Summary: Amazon is expanding its Prime Video service in Norway by allowing users to subscribe to various additional streaming services like HBO Max, Apple TV, and SkyShowtime from within the app. This integration eliminates the need for multiple apps and logins, making it easier for customers to access content using their existing Amazon account. The launch aims to solidify Amazon's position in the European entertainment market.
Campaign Diaries
No Brand Diaries found.