Brand Tracker

Welcome to the automated Brand Tracker diaries.

New Zealand

Live music becomes the new currency of brand loyalty

Brand: Live Nation

Campaign: 2026 Loyalty Study: Love and Loyalty

Source: https://stoppress.co.nz/news/live-music-becomes-the-new-currency-of-brand-loyalty/

Goal: To explore how live music can enhance brand loyalty and consumer engagement.

Claim: Live music creates powerful and lasting connections between brands and consumers.

Summary: Live Nation Aotearoa’s 2026 Loyalty Study reveals that New Zealanders prioritize experiences over transactional rewards in loyalty programs. The study found a strong desire for brands to connect authentically with fans through live music, highlighting that 97% of participants are part of loyalty programs and that live music perks help brands stand out significantly. Consumers value the emotional impact of live music experiences, suggesting brands incorporate more engaging and meaningful rewards related to live events.

Global

Cat Affection with Money Back Guarantee, Promises SHEBA

Brand: SHEBA

Campaign: Ignored to Adored

Source: https://www.media-marketing.com/vijesti/macija-naklonost-uz-povrat-novca-obecava-sheba/

Goal: Encourage cat owners to feed their pets more often.

Claim: Increased affection from your cat after feeding them SHEBA.

Media: Social media and local media

Summary: SHEBA's campaign 'Ignored to Adored' aims to increase customer loyalty among cat owners by promising greater affection from their cats after feeding them SHEBA products. The agency AMV BBDO developed the humorous campaign to address the common concern among pet owners about whether their cats love them. Featuring celebrities like Haley Lu Richardson and Sharvari, the campaign uses relatable humor and educational content around pet behavior to strengthen the bond between owners and their cats. It also emphasizes adapting to local markets and includes various promotional offers.

advertising campaign Brand Loyalty cat affection pet food

New Zealand

One New Zealand brings back Warriors anthem Matter of Faith

Brand: One New Zealand

Campaign: Matter of Faith

Source: https://stoppress.co.nz/campaigns/one-new-zealand-brings-back-warriors-anthem-matter-of-faith/

Goal: Celebrate the enduring support of Warriors fans and the brand's history with the team.

Claim: No matter the result, Warriors fans keep showing up.

Media: Film

Summary: One New Zealand has revived the Warriors anthem 'Matter of Faith' 25 years after its original creation by Vodafone. This campaign, created with McCann and featuring the Māori brothers band Coterie, celebrates the long-standing relationship between the brand and the rugby league team, highlighting the unwavering support of the fans. A film directed by Andy Morton showcases the fans' journey and the community around the Warriors, linking the past with the present.

advertising Brand Loyalty Fan Community sports

United States

Karol G in Miami: Records, Economy, and Brand Lesson (A Colombian to the ‘Red’ Alive)

Brand: Karol G

Campaign: Tropitour

Source: https://infonegocios.biz/infomiami/karol-g-en-miami-records-economia-y-leccion-de-marca-una-colombiana-al-rojo-vivo-2

Goal: Create a strong connection with fans and promote Latin music culture

Claim: Authenticity as a financial asset

Media: Live performances, merchandise, brand collaborations, and documentary content

Summary: Karol G's Tropitour performances at Hard Rock Stadium in Miami highlight her ability to create a strong community and loyalty among fans. The campaign reflects a shift in how brands engage with audiences and emphasizes the importance of authenticity and female empowerment in her marketing strategy. The concert series, set for October 2 and 3, 2026, is expected to generate significant economic impact for the region.

Brand Loyalty Karol G Latin music Tropitour

Global

McDonald’s reinvests $8.5 billion in ‘NEXT’ (a global phenomenon: from Shanghai to Buenos Aires) What does this teach us?

Brand: McDonald’s

Campaign: NEXT

Source: https://infonegocios.biz/infomiami/mcdonald-s-re-invierte-us-8-500-millones-en-next-un-fenomeno-global-de-shanghai-a-buenos-aires-que-ensena-esto-2

Goal: Invest in long-term brand value and customer experience.

Summary: McDonald's is making a significant investment of $8.5 billion into its 'NEXT' initiative, addressing the challenges of hyper-competition and consumer experience in a saturated market. The campaign emphasizes the need for creativity, culture, and genuine engagement to foster customer loyalty, suggesting that companies must evolve continuously to maintain their market position.

Brand Loyalty customer experience innovation investment

Latin America

Oreo did not launch cookies, it launched a decision system: the era of co-creation and experiences (why three options?)

Brand: Oreo

Campaign: Twist, Lick, Vote

Source: https://infonegocios.biz/infomiami/oreo-no-lanzo-galletas-lanzo-un-sistema-de-decision-la-era-de-la-cocreacion-y-experiencias-por-que-tres-opciones-2

Goal: To engage consumers in decision-making about flavors

Claim: Consumers vote, and the brand executes

Media: QR codes on packaging

Summary: Oreo has shifted from traditional marketing to a co-creation model, allowing consumers to vote on which of three limited edition flavors should return in 2027. This approach emphasizes true consumer engagement over mere feedback, positioning customers as emotional stakeholders and revolutionizing brand loyalty through experiential design.

Brand Loyalty co-creation consumer engagement

China

McDonald’s China turned a bag of fries into the most coveted drop of 2026 (a paper backpack)

Brand: McDonald’s

Campaign: Big Fries Day 2026

Source: https://infonegocios.biz/infomiami/mcdonald-s-china-convirtio-una-bolsa-de-papas-en-el-drop-mas-codiciado-de-2026-una-mochila-de-papel-2

Goal: Create a desirable product that rewards brand loyalty

Claim: Nostalgia and functionality = a product used, not stored

Media: Social media

Summary: McDonald's China executed a luxury marketing strategy for the 2026 Big Fries Day by collaborating with a local artisan to create the Big Fries Backpack, a limited-edition product that sold out in three days. The backpack, made of durable Tyvek, was designed to attract community engagement and reward loyal customers with exclusivity. This campaign has built an annual tradition filled with anticipation, showcasing that the value lies not in selling more, but in making fewer items available to increase desire.

Brand Loyalty community engagement fast food luxury marketing

United States

Retail Brands That Achieve the Highest Number of Repeat Purchases

Brand: Amazon

Campaign: Prime Days and World Cup Promotions

Source: https://www.adlatina.com/publicidad/las-marcas-de-venta-minorista-y-restauracin-que-consiguen-el-mayor-nmero-de-compras-repetidas

Goal: Increase customer loyalty and sales

Claim: Prime Days and engaging promotions

Media: Advertising, Social media, Influencer marketing

Summary: The article discusses retail brand loyalty, highlighting Amazon and McDonald's as leaders in customer retention. Amazon's increased purchase frequency is attributed to Prime Days and various promotions leading up to the World Cup. McDonald's also engaged customers with World Cup-themed products. Chipotle and Sonic Drive-In saw gains with special promotions and influencer campaigns.

Brand Loyalty customer engagement retail

Italy

Consumer Pulse Accenture, Italians Trust AI in Shopping

Brand: Accenture

Campaign: Consumer Pulse 2026

Source: https://brand-news.it/intelligence/ricerche/consumer-pulse-2026-accenture-il-68-degli-italiani-nello-shopping-si-fida-piu-dellagente-ia-che-degli-amici/

Goal: To explore consumer trust in AI agents for shopping decisions

Claim: AI agents are becoming new intermediaries in commerce

Summary: The Consumer Pulse 2026 report by Accenture reveals that 68% of Italians trust AI agents more than their best friends when making purchases. The research illustrates a significant shift in consumer behavior and expectations towards AI in shopping. Many consumers are willing to delegate shopping tasks to AI for improved transparency and reliability, stressing the importance of human interaction in building trust and brand loyalty.

AI Trust Brand Loyalty consumer behavior shopping