Brand Tracker

Welcome to the automated Brand Tracker diaries.

Denmark

New Agency Behind Fleggaard Advertising Universe

Brand: Fleggaard

Campaign: From Shopping to WIN-Shopping

Source: https://bureaubiz.dk/fleggaard-udruller-nyt-reklameunivers/

Goal: To enhance the perception of Fleggaard as a regular grocery shopping alternative

Media: TV, print, social media, digital

Summary: Fleggaard has launched a new advertising universe developed by Campfire & co, building on the existing 'Lige over grænsen' concept. The new campaign aims to portray the emotional satisfaction of saving money while shopping for Danish groceries at German prices. It features six films that evoke familiar feelings from the world of sports, emphasizing the excitement of finding great deals and shifting the perception of Fleggaard from a bulk shopping destination to a preferred option for everyday grocery shopping. The campaign will run across multiple media channels until 2028.

Sweden

More than a quarter of Swedish youth trust AI product recommendations more than their parents – Mastercard report predicts the future of shopping

Brand: Mastercard

Campaign: A Short History of the Future of Shopping and Payments

Source: https://www.markkinointiuutiset.fi/artikkelit/yli-neljannes-ruotsalaisista-nuorista-luottaa-tekoalyn-tuotesuosituksiin-enemman-kuin-vanhempiinsa—mastercardin-raportti-ennustaa-ostamisen-tulevaisuutta

Goal: To explore the future of shopping and payments influenced by AI

Summary: A majority of Swedish teenagers aged 13-18 already use AI for shopping, with 27% trusting AI recommendations more than their parents'. A Mastercard report predicts that by 2030, AI will manage everyday purchases, shifting the nature of shopping towards inspiration and experience. The study surveyed 26,000 respondents across 13 markets, highlighting the growing reliance on AI in consumer buying behavior.

AI consumer behavior shopping

Italy

Consumer Pulse Accenture, Italians Trust AI in Shopping

Brand: Accenture

Campaign: Consumer Pulse 2026

Source: https://brand-news.it/intelligence/ricerche/consumer-pulse-2026-accenture-il-68-degli-italiani-nello-shopping-si-fida-piu-dellagente-ia-che-degli-amici/

Goal: To explore consumer trust in AI agents for shopping decisions

Claim: AI agents are becoming new intermediaries in commerce

Summary: The Consumer Pulse 2026 report by Accenture reveals that 68% of Italians trust AI agents more than their best friends when making purchases. The research illustrates a significant shift in consumer behavior and expectations towards AI in shopping. Many consumers are willing to delegate shopping tasks to AI for improved transparency and reliability, stressing the importance of human interaction in building trust and brand loyalty.

AI Trust Brand Loyalty consumer behavior shopping

Global

Westfield Proposes a Surreal Journey to Promote Its Shopping Centers to Generation Z

Brand: Westfield

Campaign: Surreal Journey

Source: https://www.reasonwhy.es/actualidad/westfield-viaje-surrealista-promocionar-centros-comerciales-generacion-z

Goal: To promote shopping centers to Generation Z

Summary: Westfield is proposing a surreal journey to promote its shopping centers to Generation Z, addressing the importance of reaching this audience despite criticisms about social media investment.

Generation Z shopping