Brand Tracker

Welcome to the automated Brand Tracker diaries.

Denmark

New Agency Behind Fleggaard Advertising Universe

Brand: Fleggaard

Campaign: From Shopping to WIN-Shopping

Source: https://bureaubiz.dk/fleggaard-udruller-nyt-reklameunivers/

Goal: To enhance the perception of Fleggaard as a regular grocery shopping alternative

Media: TV, print, social media, digital

Summary: Fleggaard has launched a new advertising universe developed by Campfire & co, building on the existing 'Lige over grænsen' concept. The new campaign aims to portray the emotional satisfaction of saving money while shopping for Danish groceries at German prices. It features six films that evoke familiar feelings from the world of sports, emphasizing the excitement of finding great deals and shifting the perception of Fleggaard from a bulk shopping destination to a preferred option for everyday grocery shopping. The campaign will run across multiple media channels until 2028.

France

Dairy Products and ‘Our Friends for Life’ Return to Campaign with Brainsonic

Brand: Les Produits Laitiers

Campaign: Nos Amis pour la Vie

Source: https://www.strategies.fr/actualites/marques/LQ6569403C/les-produits-laitiers-et-nos-amis-pour-la-vie-reviennent-en-campagne-avec-brainsonic.html

Goal: Promote dairy products through fostering positive associations

Claim: Our Friends for Life

Media: Advertising campaign

Summary: The dairy products brand Les Produits Laitiers is launching a campaign titled 'Nos Amis pour la Vie' in collaboration with the agency Brainsonic. This campaign aims to strengthen the emotional connection and positive perceptions of dairy products among consumers.

advertising dairy products emotional marketing

Global

Uber Eats No Longer Explains What It Can Deliver

Brand: Uber Eats

Campaign: Phew

Source: https://www.media-marketing.com/vijesti/uber-eats-vise-ne-objasnjava-sta-moze-dostaviti/

Goal: Shift perception from what can be delivered to the emotional relief of outsourcing tasks.

Claim: Phew

Media: TV, BVOD, online video, YouTube, social media, radio, digital audio, OOH, DOOH, CRM, special activations, and customized ad formats.

Summary: Uber Eats has shifted its communication strategy with the launch of the new global brand platform 'Phew', developed with Special Australia. This campaign focuses on the emotional relief associated with having tasks taken care of, moving away from merely explaining the range of delivery options offered. It incorporates nostalgia by comparing the ease of ordering now to the challenges of preparing meals before on-demand delivery was common. The integrated campaign utilizes various media channels to reach audiences.

advertising campaign emotional marketing food delivery

New Zealand

Let’s talk about feelings, and why marketers should care

Brand: Bayleys, NZTE

Campaign: Accelerate, Business Awards

Source: https://stoppress.co.nz/partner-articles/lets-talk-about-feelings-and-why-marketers-should-care/

Goal: Create emotional connections through impactful events

Claim: A win for you is a win for us all

Media: Events

Summary: The article discusses the importance of emotional connection in marketing, highlighting how AI has commoditized creative production. It presents examples from Uno Loco's work with Bayleys and NZTE, demonstrating how events can create genuine emotional reactions that enhance brand recognition and community.

Brand Building emotional marketing event marketing

Spain

It’s for Tere: Movistar stages the security of its network with an emotional call between a mother and a daughter

Brand: Movistar

Campaign: Es por Tere

Source: https://www.reasonwhy.es/actualidad/movistar-es-por-tere-seguridad-red-llamadas-fraudulenta

Goal: Showcase the security of the network

Claim: It's for Tere

Summary: Movistar illustrates the security of its network through an emotional phone call between a mother and her daughter, titled 'Es por Tere'.

emotional marketing network security

Sweden

Here Is Semper’s New Communication Concept

Brand: Semper

Campaign: For Long Days and Short Years

Source: https://www.resume.se/marknadsforing/kampanj/foraldrarnas-egna-bilder-ska-fornya-iden-om-anrika-market/

Goal: To portray the experiences of parenthood authentically and supportively.

Media: online video, outdoor, social media, influencer collaborations

Summary: Semper has launched a new communication concept called 'For Long Days and Short Years', aimed at capturing the paradox of time experienced by parents of young children. The campaign emphasizes that parents are not alone in their experiences, portraying everyday life with children in an unfiltered and authentic way. The campaign materials are sourced from the cameras of parents and aim to establish Semper as a supportive companion throughout the early years of parenthood.

authenticity emotional marketing parenting

UAE

noon Food offers parents ‘FINALLY’ moment in back-to-school campaign

Brand: noon Food

Campaign: FINALLY

Source: https://campaignme.com/noon-food-offers-parents-much-needed-finally-moment-in-back-to-school-campaign/

Goal: To celebrate the relief parents feel when kids go back to school.

Claim: FINALLY

Media: Social media, on-ground engagement

Summary: noon Food's back-to-school campaign uniquely focuses on parents, highlighting their relief with the return of routine and peace when kids go back to school. Running from August 28 to September 6 in the UAE, it uses humor to shift perceptions of the brand from just a delivery service to an emotionally relevant participant in family life. The campaign involves surprising parents with free coffee during school drop-offs, making the back-to-school experience about them.

back-to-school emotional marketing humor parenting

Germany

Supersoft Brand Platform: Antoni Soap Gives Bübchen More Baby-Beats

Brand: Bübchen

Campaign: Supersanft

Source: https://www.horizont.net/agenturen/nachrichten/supersanft-markenplattform-antoni-soap-gibt-buebchen-mehr-baby-beats-235364

Goal: To enhance the emotional connection with parents through music.

Claim: More Baby-Beats

Media: Digital platforms

Summary: The campaign 'Supersanft' by Antoni Soap for the brand Bübchen aims to strengthen the bond between parents and children by integrating more musical elements into their branding. The initiative focuses on creating a softer, more emotional appeal tailored for the parents of young children.

baby care emotional marketing

Japan

In an Era Where Advertising is Hard to Remember, Enhancing ‘Emotional Assets’ with Frontier International’s ‘HEAT Method’

Brand: Mitsui Fudosan

Campaign: SAMURAI BLUE 3D EXPERIENCE Presented by SAISON

Source: https://www.advertimes.com/20260804/article551541/

Goal: To create lasting emotional memories and encourage ongoing support for the brand

Media: XR technology, social media

Summary: The article discusses Frontier International's development of the 'HEAT method' to enhance emotional engagement with advertisements in an age where ads are easily forgotten. The method consists of four processes: Hook, Emotion, Amplify, and Transform, aimed at generating profound emotional experiences and ongoing brand loyalty. A recent example is provided, highlighting an event supporting the World Cup held at MIYASHITA PARK, which effectively utilized immersive environments and social media integration to achieve these goals.

advertising emotional marketing event promotion

Italy

Santàl entrusts Ogilvy with new advertising campaign focused on joy

Brand: Santàl

Campaign: Zero Noia, Tutta Gioia!

Source: https://brand-news.it/comunicazione/adv/santal-ogilvy-campagna-2026-pensilina-andrea-moretti/

Goal: Generate over 150 million impressions and reach approximately 17 million target consumers.

Claim: Zero Noia, Tutta Gioia

Media: YouTube, Amazon Prime Video, Meta channels, Facebook, Instagram

Summary: Santàl has launched a new advertising campaign titled 'Zero Noia, Tutta Gioia!', focusing on emotional communication that highlights small joyful moments in everyday life. The campaign features an interactive bus shelter in Milan that reacts to people's smiles, transforming the visual scene to enhance the campaign's message. Social media content will be shared by creators, and video ads in various formats will be circulated across multiple platforms. The goal is to engage millions of consumers and enhance the brand's emotional connection with its audience.

advertising campaign consumer engagement emotional marketing